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Game Brand Manager

Game Brand Manager

3 Days ago • 5-7 Years • Game Design

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Job Description

Virtuos seeks a Game Brand Manager to lead the brand strategy and execution for their new title, "唐传奇：琵琶行." Responsibilities encompass brand positioning, marketing plans, PR, team building, budget management, and stakeholder collaboration. The ideal candidate possesses 5+ years of market experience, including 2+ years in brand management, preferably within the gaming industry. Strong analytical, communication, and project management skills are essential. This role involves building the brand from the ground up, managing external relationships, and optimizing the game's market performance using various marketing channels and events.

Must have:

5+ years market experience, 2+ years brand management
Game industry background preferred
Strong analytical and communication skills
Excellent project management abilities
Fluent in English and Chinese

Perks:

Work with industry veterans
Multicultural team
Contribute to AAA games
Customized training
Flexible working hours
Gaming corners
Comprehensive healthcare
Relocation support
Career mobility opportunities

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PLAY, GROW and WIN

To be a part of Virtuos means to be a creator. 

At Virtuos, we harness the latest technologies to make games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in 2004. 

Virtuosi is a team of experts – people who have come together to share their mutual passion for making and playing games. People with the same enthusiasm for exploring new ideas and the constant drive to excel in their field. People who believe in earning success through dedication.

At Virtuos, we are at the forefront of gaming, creating exciting new experiences daily. Join us to Play, Grow and Win – together.

ABOUT THE POSITION

《唐传奇：琵琶行》是由维塔士精心打造的第一人称动作潜行游戏，是一款采用买断制方式发行的单机作品。该游戏将面向全球主流主机和PC平台推出。本作利用先进的虚幻引擎进行开发，呈现出精美细致的国风美术风格和逼真的视觉效果，将为玩家带来真实而深度的沉浸式玩法体验。《唐传奇：琵琶行》巧妙地融合了戏剧化手法和唐代传奇故事，将古代的辉煌文化生动地展现给现代玩家。

维塔士是一家在全球范围内享有盛誉的游戏开发企业，拥有近4000名专业员工。《唐传奇：琵琶行》的开发工作由维塔士成都工作室领衔。

加入我们的团队，让我们一起实现AAA游戏梦想！

Responsibilities

负责《唐传奇：琵琶行》品牌的整体策略规划和执行，包括品牌定位、市场推广计划和公关活动。
负责《唐传奇：琵琶行》品牌的创立，包括创意、知识产权、资质（版号）、合作等过程。
组建品牌团队，并与产品团队和外部供应商紧密合作，确保品牌信息的一致性和市场推广活动的有效实施。
管理和优化项目的预算，确保营销活动的投入产出比最优化。
管理与第三方合作伙伴的关系，包括媒体、广告代理商和其他合作方，确保合作的有效性。
通过各种渠道收集用户反馈，与产品团队合作不断优化游戏的市场表现。
组织和参与重大市场活动，如发布会、展览会和线上活动，提升品牌影响力。

Qualifications

学士以上学历，市场营销、广告、公关或相关领域。
5年以上市场工作经验，2年以上品牌管理经验，有游戏行业背景者优先。
熟悉游戏市场动态，对游戏文化有深厚的理解和热情。
具备出色的市场分析能力和创新思维，能够独立制定和执行市场策略。
优秀的沟通和人际交往能力，能够有效地与团队和外部合作伙伴协作。
具有较强的项目管理能力，能够在多任务环境中有效工作。
流利的中英文书写和口语能力。

About Us

Founded in 2004, Virtuos is one of the largest independent video game development companies. We are headquartered in Singapore with over 3,500 employees across 22 offices in Asia, Europe, and North America. Specializing in full-cycle game development and art production, we have delivered high-quality content for more than 1,500 console, PC, and mobile games. Our clients include 23 of the top 25 gaming companies worldwide. Visit to find out how we can make games better, together.

About Our Team

Virtuos Chengdu was the second studio ever to be founded by the Virtuos Group back in 2008. As a full-stack game development studio, it’s capable of handling all aspects of the production pipeline, from the first brief to the final product, entirely in-house. To facilitate this, the studio is staffed by a multicultural team of experts ranging from art to engineering, constantly hard at work on the biggest titles on the horizon.

The studio has come a long way from its humble beginnings to becoming one of Chengdu’s game development powerhouses, due mainly to the fact that it was one of the first to pioneer AAA game development focusing on console titles in the region.

WHAT WE OFFER

• Work alongside industry veterans in different fields

• A multicultural crew comprising 9 different nationalities

• Contribute to the world’s biggest AAA games

• Customized training programs and regular workshops

• Group fitness, wellness activities

• Flexible working hours

• Gaming corners with consoles and canteens on every floor

• Comprehensive medical healthcare provided for all staff

• Relocation support provided

• Career and international mobility opportunities with Virtuos Internal Mobility Program

People matter. Diverse opinions and experiences matter. At Virtuos, our talented teams are the cornerstone of our success, and we recognize that fostering and advocating for inclusivity is at the center of what we do best - we make games better, together. Virtuos is proud to be an equal opportunity employer that embraces diversity of thought, expression, culture, and backgrounds.