Consumer Insights Research Associate

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar Games is seeking a Research Associate to join the growing Consumer Insights team. This person will be focused primarily on helping to bolster internal research operations (internally built & analyzed, CRM-fielded surveys) and helping us further develop dialogue with our player community.  They will report directly into the head of the Consumer Insights team.

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan. 

WHAT WE DO

• The Rockstar Games Consumer Insights team works to support teams across Rockstar, including Publishing, Development, Business Development and Partnerships, Strategy, and Marketing, on conducting quantitative and qualitative market research to inform emergent business decisions.
• We collaborate with other Rockstar teams who are producing similar insights through different methods – including user research, player analytics, community analysis and strategic planning.
• We help guide our stakeholders with well-rounded, methodology-agnostic insights that provide as much value as possible.

RESPONSIBILITIES

• Manage a variety of survey-based research projects from start to finish, including presenting to stakeholders and working with teams to integrate and action results.
• Run a recurring community sentiment tracking survey fielded via CRM.
• Conduct additional ad-hoc player surveys via CRM as stakeholder needs arise.
• Embark on further explorations / deep-dives into already-fielded survey datasets to address emergent stakeholder needs.
• Own and drive Consumer Insights adoption and integration of newly acquired DIY survey tool license.
• Lend your opinions and perspective to inform the growth of the larger Consumer Insights team and discipline at Rockstar.

QUALIFICATIONS

• 3-5 years’ experience in market research (either supplier-side or publisher-side) handling start-to-finish quantitative survey projects.
• Experience running global, multi-market longitudinal tracking surveys (i.e., brand trackers).
• Experience presenting to clients and/or stakeholders.
• Effective analysis, writing, and communication skills that enable you to effectively express data-backed opinions and perspectives.
• Play video games regularly.

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

• GTA V/GTA Online player.
• Experience building complex survey designs (including tracking, DCM, MaxDiff, conjoint, etc.) in DIY survey-development tools.
• Experience running complex analyses / models on raw survey data (linear regression, principal components analysis, DCM, MaxDiff).

ADDITIONAL INFORMATION

In lieu of a cover letter, please write a short description of a research project you’ve worked on that you were especially proud of. Feel free to omit any sensitive information, but please try to share about the objectives, methodology, your role / involvement throughout the process, challenges you faced, successes you experienced, and any other notable details. 500 words maximum.   

HOW TO APPLY

Please apply with a resume and the report detailed above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.                                   

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.