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Strategy and Operations Senior Associate, Product Go-To-Market

Strategy and Operations Senior Associate, Product Go-To-Market

1 Month ago • 2-4 Years • Product Management • Business Development • Operations

About the job

4 skills required for this role

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communication

business-strategy

innovation

strategic-partnerships

Job Description

This role involves creating and executing Go-to-Market (GTM) strategies for Google Ads Solutions in the Asia-Pacific (APAC) region. Responsibilities include partnering with cross-functional teams, driving product adoption by influencing business specialists and sales teams, identifying product gaps and building business cases, collaborating with Global Product Leads, and engaging with senior stakeholders. The successful candidate will develop and implement regional programs and initiatives, focusing on App Ads solutions. The position requires strong analytical, communication, and problem-solving skills, as well as experience in management consulting, operations, business strategy, or related fields. The candidate will work within the GTM organization to ensure the smooth running of Google's Ads business.

Must have:

Bachelor's degree or equivalent experience
4 years of relevant experience (or 2 with advanced degree)
Experience in Go-to-Market strategy
Excellent communication and problem-solving skills
Ability to manage multiple workstreams
Experience with App Ads solutions

Good to have:

MBA or Master's degree
Asia-Pacific market experience
Knowledge of mobile app or mobile ads business

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in management consulting, operations, business strategy, investment banking, venture capital, private equity or corporate advisory, or 2 years of experience with an advanced degree.

Preferred qualifications:

MBA or Master's degree in a Business Management, Technical or Engineering field.
Experience working in, or with Asia-Pacific markets, with knowledge of mobile app or mobile ads business.
Experience with Apps Ads solutions.
Ability to manage multiple work-streams in a fluid environment while paying close attention to detail.
Excellent written and verbal communication and problem-solving skills, with the ability to communicate with stakeholders of varying seniority levels.

About the job

The Business Strategy and Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.

In this role, your knowledge of online media measurement combined with your communication skills and problem-solving skills shapes how new and existing businesses grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. You set the direction and the strategy for how their advertising can reach thousands of users.

Working within the Go-to-Market (GTM) organization, you will create and execute effective go-to-market plans that include delivering ad products that satisfy users and advertisers, equipping activation specialists and sales teams to drive adoption and use of those products, whilst also collaborating with Global Product Leads to provide feedback and insights that improve our products and drive further innovation.

You will partner with and influence sales teams and communities to drive adoption and growth of our Google Ads Solutions with a focus on App Ads. This will include building partnerships at various levels of the organization, with particular focus on partnering with Global Product Leads and Specialist Sellers.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

Create and execute the Asia-Pacific (APAC) Go-to-Market strategy for Google Ads Solutions. Partner with cross functional teams to develop and execute regional programs and initiatives.
Drive adoption of key products by influencing and equipping business specialists, communities, and pods across the organization.
Identify gaps in products and build business cases based on advertiser needs. Partner with Global Product Leads on the product roadmap.
Engage and influence senior stakeholders and cross functional partners to obtain support for strategies or activation programs.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.