You as part of tonies:

Are you passionate about developing tailored and delightful interactions for parents to provide screen-free edutainment to children? We are looking for a (Senior) Technical CRM Manager to take our customer engagement and lifecycle management onto the next level. This role is pivotal in driving our automation efforts and enabling our local CRM managers to execute effective CRM strategies.

The ideal candidate will have a strong technical background, particularly in CRM systems (preferably Braze), enabling infrastructure (ex. webhooks, APIs, HTML email & in-app templates) and experience in creating templates, managing data ingestions, and implementing technical solutions for CRM efforts.

Your tasks and responsibilities will include:

Technical Infrastructure & Enablement

Develop and maintain CRM templates for various campaigns and automated flows, ensuring they are customizable and scalable for local teams.
Liaise with Engineering and Data teams to manage and oversee the ingestion, integration and maintenance of data within the CRM system (Braze) to ensure data accuracy and accessibility.

Technical Support & Collaboration

Work closely with local CRM and marketing managers to understand their needs and provide technical support and guidance.
Facilitate the adoption of best practices and innovative CRM solutions across all local teams.
Be a focal point for any troubleshooting with our CRM tool support team.

Data Management & Segmentation

Ensure the CRM database is maintained and updated regularly, adhering to data governance and privacy regulations.
Leverage data analytics to identify customer trends and opportunities for personalized marketing efforts.
Implement and manage user group segmentation strategies to support targeted marketing efforts.

Training & Documentation

Conduct training sessions and create comprehensive documentation for local CRM managers to enhance their technical skills.
Stay updated with the latest CRM technologies and trends, ensuring our CRM system remains cutting-edge.

What we are looking for:

You are passionate about driving customer retention and have minimum 3 years of hands-on experience in CRM management, with a strong technical focus
You are proficient in Braze or similar CRM systems and are able to work with HTML, Liquid and SQL as well as first experience with webhooks, API calls, connected content
You possess deep understanding on how to drive marketing process optimization and CRM automation, and have extensive knowledge of segmentation and personalization
You are a clear communicator who uses an analytical approach in decision-making and an empathetic approach in building relationships.
You are detail-oriented with strong project management skills and the ability to handle multiple projects simultaneously
You have good English skills, both written and spoken, and are confident in working in English.

Preferred Qualifications:

Experience with CRM for mobile apps and mobile based campaigns.
Experience in the entertainment or kids toys industry.
Familiarity with D2C and multi-channel retail environments.
Knowledge of data privacy regulations and compliance requirements.

Why tonies?

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.
Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Lisa Weyers
Recruiting & Onboarding Partner

About us

tonies® is the world’s largest interactive audio platform for children with more than 7.3 million Tonieboxes and 90 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.