Senior Strategic Planning & Branding Specialist

Job Description Summary
Role Purpose:

Communication Planner is responsible for writing the formal brief and for providing the ideal environment additional with combination of market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Moreover, Communication Planner is involved in working with a number of clients at the same time and will need to identify the specific business needs for each one.

Job Description:

Key accountabilities:

• Liaising with clients to identify specific business problems and develop ideas.
• Communicating with colleagues within the agency, such as creatives and account management, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socioeconomics and the market for the client's product and market share.
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Qualifications:

Education Background

• Bachelor’s degree or higher, preferably in Marketing, or Business Administration, or Economics with excellent academic background.

Experiences

• Working experience 2 - 4 years in strategic planning, advertising, marketing or related field is a plus.
• Excellent in analysis, planning, presentation, and interpersonal communication skills.

Tools and equipment used (Professional Skills)

• Computer literacy in MS office: Word, Excel, PowerPoint, and Outlook
• Google Trends

Job Competency or specifications

• Driven and results-oriented
• Proactive and dynamic
• Meticulous and detail-oriented
• Good interpersonal and communication skills
• Pleasant and approachable disposition
• A team player
• Good analytical and problem-solving skills
• Is well organized and have strong follow up abilities
• Able to work under pressure
• Able to multi-task and work in a fast-paced environment

Location:

Bangkok

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent