Senior Analyst - Programmatic
Job Summary
Job Description
This role involves supporting campaign setup, pacing adjustments, and performance evaluation for Programmatic, Social, or Search campaigns. Key responsibilities include building end-of-campaign evaluations, creating tactical plans, and working closely with Account Managers. Must have experience in campaign management and performance analysis.
Must have:
- Programmatic Campaigns
- Campaign Management
- Performance Analysis
- Campaign Pacing
Good to have:
- Social Media
- Search Marketing
- Tag Management
- Brand Safety
Perks:
- Hybrid Work
- Full-Time Role
Job Details
About the job
The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.
Job Title:
Senior Analyst - Programmatic
Job Description:
Key responsibilities:
Supports in the delivery of Programmatic, Social or Search campaigns
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
Supports campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Works closely with Account Managers to set up campaigns across various platforms
Manages the time management flow, from delivery of creative assets to setup the campaigns on time
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
Job Title:
Senior Analyst - Programmatic
Job Description:
Key responsibilities:
Supports in the delivery of Programmatic, Social or Search campaigns
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
Supports campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Works closely with Account Managers to set up campaigns across various platforms
Manages the time management flow, from delivery of creative assets to setup the campaigns on time
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
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