Senior Account Manager - PR

The purpose of this role is to lead and develop a newly acquired automotive brand.

Job Description:

Join Our Team as Senior Account Manager – Automotive PR!

Are you ready to drive change in the automotive PR landscape? We’re excited to invite you to apply for the Senior Account Manager position within our vibrant PR team in Sydney, focusing on bringing a new player to the Australian market.

Why This Role?
This isn’t just another PR job; it’s a unique opportunity to shape the future of a brand and its connection to local audiences. You’ll craft powerful narratives that highlight brand value while making a significant impact in the automotive sector.

Who You Are:
You’re a passionate PR professional with a proven track record in earned media, thriving in fast-paced environments. Or maybe you’re a journalist where your strategic thinking and creative flair set you apart. You have a passion for the automotive industry, and you excel at building strong media relationships. You know how to create compelling stories that engage and resonate with diverse audiences.

You’re not just a manager; you’re a leader who inspires your team to deliver exceptional results while fostering client satisfaction.

About Us:

Dentsu Creative Public Relations is a full-service agency that combines the strengths of legacy brands like Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness), and Cox Inall Ridgeway (First Nations) into a cohesive agency offering.

The Role:

As the Senior Account Manager, you will take charge of managing day-to-day client work within our team supporting our newly acquired automotive brand. This includes traditional earned media, influencer relationships, and crafting impactful narratives specific to the automotive landscape. You will develop effective pitching strategies, foster strong media relationships, and stay attuned to trends in the automotive sector.

In this role, you will ensure high-quality execution of tasks, adherence to deadlines and budgets, and the delivery of exceptional results that delight our clients. You’ll work closely with leadership to strengthen our partnerships across Australia expanding your network through exciting opportunities within the Dentsu Group.

Core Responsibilities:

• Provide expert counsel to clients and nurture key relationships in the automotive sector.
• Oversee a variety of communication programs tailored to meet client objectives within the automotive space.
• Create plans, proposals, results reports, and communications documents specific to automotive narratives.
• Drive the team to deliver media releases, pitch notes, and impactful automotive content.
• Lead and manage a talented team, collaborating effectively across various divisions.
• Manage client finances in coordination with the Group Business Director, Account Director and finance team, ensuring efficient resource allocation.
• Maintain regular communication with key client stakeholders, actively seeking feedback on team performance.

A Bit About You:

• Proven success in Automotive PR with a strong background in earned media; newsroom experience is a plus.
• Exceptional relationship management skills, with the ability to cultivate genuine connections with clients in the automotive industry.
• Deep understanding of news dynamics, capable of developing compelling automotive story angles and pitching effectively to media.
• Highly skilled in diverse PR services, including storytelling, media relations, and tailored copywriting for automotive audiences.
• Extensive knowledge of the media landscape, with experience managing automotive media relations campaigns independently.
• PR experience in a Manager role, showcasing your expertise in writing strategies, social copy, and media releases.

What’s in It for You:

• Flexibility to work when and where you’re most productive with our ‘Be the Best You’ policy, including a $250 contribution to your home office setup.
• Opportunities to give back with dedicated volunteer leave and our company-wide event, One Day for Change.
• Enjoy 5 weeks of annual leave after 2 years of service, along with 3 company-wide wellness days per year for you to recharge.
• Access to career development and learning opportunities through our global online Dentsu University.

If you’re ready to take the next step in your career and drive PR strategies for top an innovative automotive brand, we want to hear from you!

Location:

Sydney

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent