Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

We are seeking a highly motivated and experienced Retail Sales Director to spearhead the expansion of our TASER consumer product line into national and regional retailers. This is a high-impact role with the potential to shape the future of our company. You will be responsible for developing and executing sales strategies, building strong retailer relationships, and driving revenue growth. This is a hands-on role in a fast-paced, start up-like environment, requiring an entrepreneurial mindset and a "roll-up-your-sleeves" attitude.

What You’ll Do

Location: Hybrid Onsite Presence based at our US Hubs - Scottsdale, Seattle, Boston, Washington, DC, Denver, San Francisco, or Atlanta (2-3 days per week onsite)

Reports to: VP/GM of Axon Civilian
Direct Reports: None - This is an individual Contributor role.

Develop and execute sales strategies: Create and implement comprehensive sales plans to achieve revenue targets and expand market share within key retail channels.
Build and manage retailer relationships: Establish and nurture strong relationships with key decision-makers at national and regional retailers, particularly Walmart, Academy Sports + Outdoors and Bass Pro Shops.
Secure new retail accounts: Identify and acquire new retail partners to expand distribution channels and reach new customer segments.
Manage existing accounts: Optimize performance within existing accounts by collaborating with buyers on assortment planning, planogram development, and promotional activities.
Drive sales growth: Utilize a deep understanding of retail sales drivers to develop and execute effective promotional programs, including co-op advertising, in-store displays, and online marketing initiatives.
Negotiate trading terms: Secure favorable trading agreements with retailers, including pricing, allowances, and payment terms.
Analyze sales data: Track and analyze sales performance, identify trends, and provide insights to inform sales strategies and optimize product placement.
Collaborate cross-functionally: Work closely with internal teams (marketing, product, operations, finance) to ensure seamless execution of sales initiatives and product launches.
Stay ahead of the curve: Maintain a strong understanding of industry trends, competitor activities, and emerging retail technologies.
Travel: Up to 25% of the time

What You Bring

Proven track record: 10+ years of experience in retail sales or related retail operations & marketing, with a demonstrated history of success in selling consumer products to national and regional retailers.
Strong retailer relationships: Existing relationships with key buyers at Walmart, Academy Sports + Outdoors, Bass Pro Shops, Sportsman’s Warehouse, Rural King, etc. are highly desirable.
Knowledge of retail operations: Familiarity with retail buying cycles, planogram management, EDI processes, and retail marketing best practices.
Data-driven approach: Proficient in analyzing sales data to identify trends and opportunities.

Preferred

Entrepreneurial spirit: A self-starter with the ability to thrive in a fast-paced, dynamic environment with limited existing infrastructure.
Strategic thinker: Capable of developing and executing comprehensive sales plans to achieve ambitious growth goals.
Excellent communication and negotiation skills: Able to build rapport, influence decision-makers, and secure favorable trading terms.
Hands-on mentality: Willing to take ownership of all aspects of the sales process, from initial outreach to ongoing account management.
Passion for our products: A genuine interest in TASER consumer products and a belief in their value proposition.

Benefits that Benefit You

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD $115,695 in the lowest geographic market and USD $185,112 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.