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Regional Product Lead, Media Effectiveness, Agency (Mandarin, English)

Regional Product Lead, Media Effectiveness, Agency (Mandarin, English)

2 Hours ago • 4 Years + • Product Management

About the job

3 skills required for this role

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communication

innovation

cross-functional

Job Description

This Regional Product Lead role at Google focuses on media effectiveness within the Asia-Pacific region, specifically supporting large advertising agencies. Responsibilities include co-leading Joint Technical Plans (JTPs) with sales and technical specialists, developing comprehensive measurement solutions addressing customer challenges (including M&A solutions), and coordinating cross-functional program management. The role requires collaboration with sales, Global PSA, and third-party measurement providers to develop training programs, identify growth opportunities, and provide product feedback to align roadmaps with customer needs. Fluency in Mandarin and English is essential for effective client management in the Greater China market. The ideal candidate possesses strong experience in product management, marketing, or related fields, coupled with excellent communication, project management, and strategic thinking skills.

Must have:

4+ years experience in product management/marketing
Experience with media effectiveness & advertising measurement
Fluency in Mandarin & English
Excellent communication & project management skills
Experience working with cross-functional teams
Develop measurement solutions & JTPs

Good to have:

Experience partnering with clients on technical products
Experience influencing stakeholders and scaling strategies
Proven track record of measuring online media business impact
Experience managing complex projects with multiple stakeholders

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in product management, marketing, management consulting, or project management in technology.
Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
Experience developing business strategies or managing cross-functional initiatives.
Experience with media effectiveness and advertising measurement solutions.
Ability to communicate fluently in Mandarin and English in order to support the client management in the Greater China market.

Preferred qualifications:

Experience partnering with clients on technical products (e.g., pitching solutions, consulting, project management, implementation, demonstrating products, or technical sales).
Experience influencing stakeholders to devise and scale a strategy.
Proven track record of measuring business impact of online media.
Excellent written and verbal communication and people management skills, with experience of influencing senior-level executives, managers and sellers.
Excellent project management skills, with experience managing complex projects with stakeholders across multiple functions.
Excellent strategic thinking and problem solving skills, with the ability to lead complex operational and strategic initiatives.

About the job

At Google, the product is at the core of the company. Our group, called PSA (Product and Sales Activation), brings products to market, and market to the products. We sit at the junction of product, strategy, and go-to-market to shape the long-term product roadmap, best commercialize new products, and drive long-term strategic initiatives. We work across the Google product portfolio. Today, Asia-Pacific is the fastest growing advertising region in the world and digital advertising will continue to fuel much of that growth going forward. Within this exciting environment, it’s our team’s responsibility to influence everyone - advertisers, partners and our colleagues about what Google can provide to make advertisers more successful and ensure that happens. Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and problem solving abilities shapes how new and existing businesses grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the goals and the strategy for how their advertising can reach thousands of users.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

Co-lead Joint Technical Plans (JTP) with Google Customer Solutions (GCS) Sales and technical specialist to assist large Ad Agency partners across APAC to leverage Google Measurement solutions, including Incrementality, Attribution, MMMs, and 1PD to drive customer growth.
Develop comprehensive measurement solutions that address customer business and marketing challenges and provide guidance to agencies on methodologies for Mergers and Acquisitions (M&A) solutions. Coordinate cross-functionally to drive the program management and execution of JTP plans.
Collaborate with Sales and Global PSA to develop training programs that enhance seller and agency knowledge on Google’s priority M&A solutions. Collaborate with third-party measurement providers.
Share customer and product feedback with Global Product Leads to align product roadmaps with the needs of GCS customers.
Collaborate with Sales and Global PSA to identify key challenges, unlock growth opportunities, and develop scalable solutions.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.