Manager, Global Franchise

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Manager, Global Franchise is responsible for collaborating with WBD divisions and our partners to maximize the long-term value of our Global Brands and Franchises through strategy, stewardship, marketing and activation. The Manager will contribute to large projects and workstreams for Sr leadership and lead small projects and workstreams in support of the Global Franchise team. This role requires someone who is customer-obsessed, data-driven, an expert in premiere WBD franchises, such as Harry Potter, DC, Looney Tunes, Tom & Jerry and more, a big thinker who can communicate vision, translate data into action and an operator who excels at achieving goals.

Your Role Accountabilities...

• Contributes to, the long-range strategic franchise plans to drive revenue and sustained annual growth across all lines of business, and that ultimately align with the larger WBD strategic goals and objectives.

• Contribute workstreams, and at times lead smaller workstreams, within the development of strategic brand plans.

• Supports, and potentially leads smaller, ad-hoc strategic brand and franchise plan initiatives to drive growth and fan engagement.

• Utilizes strong analytic skills to measure franchise strength and identify and quantify opportunities within and across markets, to inform data-driven franchise growth plans

• Contributes to, and at times leads, the development of presentations that influence and rally the organization around a shared vision and strategic plan, analyzing and summarizing key data, strategic business decisions and recommendations, and a roadmap to achieve franchise goals.

• Provides answers to business questions by looking across a myriad of data sources to analyze and interpret data pulling it together into a cohesive narrative

• Engages in the development of narrative and integrating franchise stories across all franchise touchpoints in the flywheel and WBD businesses (e.g., Consumer Products, Global Themed Entertainment, Games, Studio Tours, Content)

• Engages in the development of franchise marketing programs, from ideation and agency engagement through to execution. Leading workstreams within programs or leading smaller programs

• Engages in the development of social media strategies, in coordination with agencies and social media team to support WBD franchises and drive fan engagement.

• Engages in governance of the canon, working closely with creative directors to ensure that story is at the heart of everything we do and develop.

• Be a steward of the brand, ensuring brand excellence and consistency, facilitating the exchange of knowledge and best practices across Divisions, Partners, and Territories, and driving synergies across the flywheel.

Qualifications & Experience...

Work Experience

• Minimum of 3-5 years experience working on a brand, franchise marketing, integrated marketing, brand analytics or brand and franchise management

• Experience bringing content to life through product innovation and experiences

• Experience conducting data driven analyses to inform business decisions

• Proven success in project management and execution required

Education, Professional Training, Technical Training or Certification

• 4 yr college degree required

• MBA or similar preferred

Knowledge/Skills

• Ability to convert story and narrative to product and experiences

• Ability to think strategically in planning across consumer touch points

• Excellent project management, prioritization and planning skills

• Excellent communication skills, both written and verbal.Proven track-record in communicating with all levels of staff, internal divisions and external stakeholders

• Strong presentation skills

• Strong analytic skills, ability to analyze and synthetize data across disparate sources to answer a business question

• Ability to tell narrative story through data

• Strong interpersonal skills, maturity and excellent judgment.

• Strong at managing workflow to meet tight deadlines while handling high volume of work. Attention to detail

• Ability to work under pressure while maintaining a positive and productive demeanor

• High proficiency with MS Office products

• High proficiency in data analytics, including advanced Excel, SPSS, Nielsen of similar expertise

Preferred…

• Ability to travel

Management has the right to add or change duties and job requirements at any time.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.