Executive Creative Director

Publicis is the lead agency of the Publicis Groupe – the 4th largest communications group in the world. The Publicis network spans 83 countries and 256 offices.

Publicis employs 2,400 people through our network in 55 cities across Asia (including eight Indian cities and 39 Chinese cities), managed out of its regional headquarters in Singapore. Our key clients from the region include HP, Nestle, L’Oreal, Cadbury, Pernod-Ricard, UBS, Fidelity, Renault, and Sanofi.

At Publicis, we specialize in holistic communication that we call La Holistic Difference. It is a consumer-centric process and can use considerable ‘alternative media’ and consumer activations programs to achieve the goals.

Everything we do base on consumer knowledge, and we always work closely with the sales and distribution managers of our clients' companies to achieve our collective aims.

Business Management :

• Think and act as client’s business partner working hands in hands with client on building marketing and communication strategy to drive client’s business forward
• Expert on clients’ business and be the clear leader on the business with the clients and within the agency
• Client liaison to develop a strong understanding of client’s business, brand, requirements and objectives

Creativity :

• Capable of turning a strategic approach into a creative solution
• Profound understanding on human insights (targeted consumers)
• Creating ideas that can be used across various platforms to support campaigns
• Develop big idea and impactful execution
• Create insightful communication with synergy that successfully reach business objectives
• Commit to the 7+ target
• Try the best to achieve the best creative work in all jobs
• Supervise the production process for the best quality of the finished work
• Give appropriate level of attention to details throughout the process
• Provide strategic and constructive judgment on creativity
• Perform persuasive selling

Strategic Driver :

• View strategic goals in a broader business context
• Strong presentation and selling skill

Internal Management :

• Ensure collaboration among all agency departments; foster great teamwork
• Inspire team members to be expressive and innovative in ideas
• Commitment to deliver creative solutions
• Ability to align team members behind these solutions
• Skillfully motivate team members to be able to contribute at their best
• Encourage open, ongoing internal communication
• Strategically and effectively lead the pitch for the best work within the given timing
• Efficiently manage to work within timetable and budget
• Anticipate any problems might occur throughout the process and collaborate with others to find solutions
• Stay on top of business and client concerns to head off issues early with strategic and practical solutions
• Managing internal resources to ensure the quality and timing of work development

Revenue Generator :

• Understand the agency’s financial and accounting system

Appraising and Coaching :

• Give clear expectation on job output & behaviors
• Understands interests, weaknesses, strengths, and needs of subordinates
• Set the clear reward & punishment system for all staffs
• Stars to be identified with each individual’s aligned career planning and coaching plan
• Set up the succession plan and identify the successor
• Evaluate and appraise subordinates
• Feedback session with the identified stars by monthly
• Arrange trainings for the team members

  Professional Skills :

• Fluent in agency process, including job routing and traffic procedures, to ensure quality control at all stages of the project
• Be innovative and always stay alert on consumer trend and market trend
• Proven ability to think strategically, and the ability to teach others to think strategically
• Must possess exceptional oral and written communication skill (both Thai and English), presentation skills and client relationship building skills.

Skills :

• Negotiation skill
• Leadership skill
• Advanced Presentation skill
• Coaching skills
• Idea Generating skill

Knowledge :

• Marketing & Marketing Communication
• Media
• Digital Marketing
• Consumer Journey