Director of Premium Sales – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Summary: The Director of Premium Sales for the FIFA World Cup 26 will be responsible for helping to develop and execute a strategic sales plan to maximize revenue from premium ticket sales, hospitality packages, and premium experiences. This role requires a dynamic leader with extensive experience in sports sales, exceptional networking abilities, and a proven track record in achieving ambitious sales targets.

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive sales strategies for premium tickets, hospitality packages, and premium experiences.

• Collaborate with the VP of sales/service, Dir of Service, marketing and events teams to align sales initiatives with promotional campaigns.

Sales Leadership:

• Lead and mentor a team of sales professionals to achieve and exceed sales targets.

• Set clear performance goals and provide ongoing coaching and feedback.

Client Relationship Management:

• Build and maintain strong relationships with high-net-worth individuals, corporate clients, and key stakeholders.

• Identify and engage potential clients through networking, industry events, and targeted outreach.

Sales Generation:

• Actively sell premium tickets, hospitality suites, and premium experiences to high-net-worth individuals, corporate clients, and key stakeholders.

• Achieve and exceed individual sales targets through effective sales strategies and techniques

• Monitor sales performance and adjust strategies to ensure targets are met.

Market Analysis:

• Conduct market research to identify trends, competitive landscape, and opportunities for growth.

• Use data-driven insights to inform sales strategies and decision-making.

Contract Negotiation:

• Negotiate and finalize contracts with clients, ensuring mutually beneficial agreements.

• Collaborate with legal and finance teams to ensure compliance and profitability.

Event Coordination:

• Work closely with event organizers to ensure premium sales align with event logistics and customer experience.

• Provide input on the design and delivery of hospitality and premium experiences.

Reporting and Analytics:

• Prepare regular reports on sales performance, forecasts, and market trends for senior management.

• Utilize CRM systems to track sales activities and client interactions.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Sports Management, or a related field. Master’s degree preferred.

• Minimum of 10 years of experience in sales, with at least 5 years in a leadership role within the sports or entertainment industry.

• Proven track record of achieving and exceeding sales targets for premium products or services.

• Strong network of contacts within the sports, entertainment, and corporate sectors.

• Excellent communication, negotiation, and presentation skills.

• Ability to work under pressure and manage multiple priorities in a fast-paced environment.

• Proficiency in CRM software and Microsoft Office Suite.

• Willingness to travel as required.

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Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:

$112,500 annually

Hiring Range Maximum:

$150,000 annually