Content Operations - Lemon8

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok and Helo as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About Lemon8 Lemon8 is a lifestyle content community featuring photos and videos of various categories such as beauty, fashion, food, travel, home, fitness, and pets. Our target users are people who enjoy exploring their interests by consuming informative and high-quality content. Lemon8 currently operates in Japan, the SEA region (Thailand, Indonesia, Malaysia, Singapore, Philippines and Vietnam), the UK and the US. Responsibilities: 1. Play a creative role in campaign designing for vertical content categories and work with cross functions to push forward for execution 2. Develop and implement a social media strategy aligned with the product's overall marketing and branding goals, including schedule and publishing social media posts by the content calendar and product's goal. 3. Monitor social media conversations, stay up-to-date on the latest social media trends, respond to comments and messages promptly, and address any issues or concerns. 4. Track, analyze, and optimize the performance of community development efforts including but not limited to community size, active rate, content quality, product adoption, content views, and audience growth 5. Responsible for identifying, onboarding, and developing creators to drive the growth of key content categories and creator success 6. Support UG, to review ads content to ensure it meets quality, relevance, and compliance standards 7. Independently responsible for a medium-sized group of content creators/partners, developing strategies for growing and collaborating with internal and cross-functional teams to highlight creators and support their initiatives

Minimum Qualifications: - Bachelor's degree from any major - At least 2 years of experience in a Content Creation or Editorial similar role - Deep understanding of the media landscape; passion and knowledge of pop culture and trends, and passion for Thai Entertainment culture - Able to establish contact, build up trust with creators, and provide complete support on platform training, creator engagement activities - Strong planning skills and learning ability, data-driven mindset with basic data analytical skills - Fluency in English (both verbal & written) Preferred Qualifications: - An accountable team player - Can work under pressure - Solution-oriented in a fast-paced environment ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.