Communications Director

Working with a number of stakeholders in the Indonesia office, and across dentsu in Southeast Asia, you will be responsible for leading and driving the evolution of dentsu’s brand positioning, bringing to life a compelling and differentiated market position that accelerates opportunities with target audiences. In addition to driving external positioning, it is equally important to develop and promote the employee brand value proposition and ensure it’s engaging and understood by prospective and current employees.

Your primary focus will be to build equity into our brand proposition and keep our brands front of mind with clients and prospects. You will build, manage and socialise the external communication strategy and build key relationships with media outlets to ensure positive coverage and reputation building. You will drive the communications strategic direction for Indonesia in alignment to market priorities, identifying opportunities to utilise and balance both dentsu’s global agency and communications strategies. 

Key Responsibilities

Strategy

• Create a compelling brand value proposition that is aligned to the dentsu brand
• Shape the go-to-market strategy by articulating the value of the depth and capability with a specific approach, backed by engaging thought leadership and case studies.
• Develop, lead and execute best practice change management and transformational communications strategies for Indonesia market
• In partnership with the CEO, Indonesia, and broader Indonesia executive leadership team, assess and execute creative and effective ways of delivering impactful brand and communications solutions.
• Balance high impact project initiatives with ongoing projects to drive a successful communications roadmap at a regional level.

External Communications

• Develop and implement an integrated external communications and media strategy to advance dentsu’s brand identity ensuring communication is consistent and reflects the organisation’s strategic vision.
• Work closely with stakeholders to identify and develop compelling stories, pitches, press releases, presentations and thought leadership.
• Support key leaders with developing thought leadership content, providing media guidance and sourcing speaking opportunities.
• Proactively engage with national, business and key trade media and coordinate requests and opportunities with journalists including events.
• Provide executive communications guidance and counsel to CEO, Indonesia, and broader Indonesia executive leadership team and all media spokespersons, including crisis and issue-related media working with Communications Director, SEA.
• Develop and implement successful social media strategy that strongly positions the dentsu brand

Employee Communications

• Build communications capability with key leaders and help them deliver engaging and authentic communications.
• Define and manage employee communication touchpoints, ensuring engaging and clear change management education activities.
• Develop effective networks and relationships at all levels in the business to influence and provide communication leadership and counsel.