About the job
SummaryBy Outscal
Chief Marketing Officer at XBorg, leading Web3 marketing strategies for gaming and NFT space. Strong Web3, copywriting, and campaign management experience required.
At XBorg, we’re empowering the next generation of players by building applications that unlock personalised experiences, opportunities, and rewards based on a player's identity. We are redefining how players navigate their digital world, truly rewarding them for their time and effort spent gaming and socialising.
We work with some of the world's largest esports teams and gaming brands, such as Team Liquid, Ninjas In Pyjamas, Team BDS and more to be announced soon.
After raising $5.7M from over 3000 investors, we're levelling up our team to build game-changing applications for millions of players and fans.
Sound exciting? We think so too. Thus, we are looking for a marketing expert to join our team. As the Chief Marketing Officer at XBorg, you will play a key role in positioning XBorg as the largest player identity protocol. From defining XBorg’s narrative and metrics to positioning to an audience of players, web3 enthusiasts, and community members.
Responsabilities
- Lead the content strategy, creation, and distribution across our social media, ensuring high engagement across our socials,
- Collaborate with our Head of Growth to build our content calendar and collaborate with our creative team to create digital marketing campaigns,
- Contribute to the product strategy, both to refine our positioning and marketing strategy, as well as plan growth experiments to attract users across the XBorg-powered applications,
- Build a strategy to maintain a high interest in the XBG tokens,
- Leverage partners and ambassadors to increase XBorg's reach and visibility.
What we're looking for
- A Web3 native with a strong understanding of how things work in the crypto, NFT and gaming industry,
- A previous experience as CMO or equivalent in a Web3 company,
- Strong copywriting skills, from writing the best X replies to crafting a high-quality Medium article,
- Strong understanding of the importance of Web3 narratives and tactics to gain mindshare on X,
- Experience in leading large-scale marketing campaigns.
About The Company
XBorg is a community-owned organization building products and experiences for the world's largest esports teams and gaming brands.
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