Beverage Director - FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Who We Are: (not to post – this section will be posted automatically) 

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company. 

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing. 

  

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The Role and What You’ll Do

We are seeking a passionate, innovative, and highly experienced Beverage Director to lead and design the beverage program for FIFA World Cup 2026™. This role will play a key part in delivering an exceptional and culturally diverse beverage experience across all hospitality experiences, ensuring alignment with FIFA’s standards, partnerships, and commitment to quality.

Key responsibilities include:

• Beverage Program Design: Develop a comprehensive, culturally relevant beverage menu that celebrates host cities and participating countries. Ensure the program reflects the unique flavor profiles, dietary considerations, and cultural relevance for each match and event.

• Catering and Vendor Partnership: Collaborate with beverage vendors and catering partners across all 16 venues. Drive quality and consistency by conducting tastings, co-designing beverage concepts, and providing hands-on coaching.

• Hospitality & Event Integration: Create a seamless beverage experience across V/VIP, Affiliate hospitality, and public venues, elevating guest experiences through quality, innovation, and consistency.

• Stakeholder Engagement: Engage with local mixologists, wine makers, sommeliers, bar owners, and caterers to incorporate regional expertise. Build a network of exceptional beverage talent across host cities to deliver memorable and authentic beverage options.

• Operations and Logistics: Oversee sourcing, planning, and logistics for all beverage services. Ensure efficient and high-quality delivery across all venues and manage the specific operational needs of each location.

• Beverage Strategy & Execution: Set and implement beverage standards aligned with FIFA’s hospitality values, ensuring exceptional execution and guest satisfaction across all beverage offerings.

• Financial Oversight: Manage budgets and financial performance of the beverage program, prioritizing cost efficiency without compromising quality or guest experience.

You Have These

• Education: Bachelor’s degree in Hospitality Management, Beverage Science, Enology, Sommelier Certification, or a related field.

• Experience: 10+ years in beverage management, ideally within large-scale, high-profile events. Proven track record in designing and scaling premium beverage experiences is essential.

• Skills: Strong organizational and leadership abilities with the capacity to manage multiple projects simultaneously. Skilled in negotiation, communication, and conflict resolution.

• Knowledge & Network: Extensive knowledge of global beverage trends, cultural practices, and dietary preferences. An established network of beverage professionals, such as mixologists and bar operators, in FIFA26 host cities is highly preferred.

• Technology Proficiency: Proficient in tools such as Microsoft Office Suite, Adobe Acrobat, Zoom, and other relevant software.

Preferred Qualifications

• Previous experience in a leadership role at large sporting or entertainment events.

• Flexibility to work extended hours, including nights, weekends, and holidays, as required.

• Ability to travel (up to 30-40%) to support beverage operations across tournament venues.

How we work:  

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.  

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Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:

$97,500 annually

Hiring Range Maximum:

$130,000 annually