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Associate Product Marketing Manager, YouTube Marketing

Associate Product Marketing Manager, YouTube Marketing

1 Month ago • Upto 3 Years • Marketing

About the job

2 skills required for this role

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communication

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Job Description

The Associate Product Marketing Manager (APMM) at YouTube Marketing will contribute to the global program for early-career marketers. Responsibilities include assisting in go-to-market strategies and campaigns for new product launches, developing customer acquisition programs, creating client narratives and presentations, and supporting product improvement evaluations. The role involves working on priority marketing projects, receiving mentorship, and contributing to the APMM community. Projects may include advocating for the user in product development, developing go-to-market plans, driving growth marketing, contributing to Google's brand strategy, generating user insights, and managing campaigns.

Must have:

Bachelor's degree or equivalent experience
Fluent English communication
Marketing, brand management, or related experience
Analytical skills and strategic thinking
Excellent program management and communication skills

Good to have:

Experience with AI, technology, or agency
Knowledge of Google's products and AI leadership
Cross-disciplinary engagement skills
Comfort with ambiguity and agility

Perks:

Dedicated learning and development
At least 2 distinct project assignments
Extensive networking opportunities

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
Less than 3 years of full time work experience.
Ability to communicate in English fluently to engage with local stakeholders.

Preferred qualifications:

Experience with marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
Experience with analytical success, and the ability to develop and understand strategy.
Knowledge of Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
Ability to engage across disciplines, industries, cultures and scenarios.
Comfort with ambiguity and agility.
Excellent program management and communication skills.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

As an Associate Product Marketing Manager (APMM), you will be part of the , Google’s global program for early career Marketers. During your time in the program, you will work on priority marketing projects and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

You will be assigned projects within the YouTube Marketing organization supporting their business goals and you’ll make direct contributions under the scope of a larger project, with general guidance. For example, you may help advocate for the user in the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, and/or manage campaigns and programming.

Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and extensive opportunities for networking across Marketing and within Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.