Assistant Brand Manager (Infant & Pre-School)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

As part of a wider EMEA Regional Marketing team, this role sits under the Infant-Preschool Marketing Lead and will focus on our Licensed-In Preschool & Toddler properties as well as our owned intellectual properties. You will work closely with the world’s leading entertainment partners and storytellers within the toy category as well as a wide variety of internal stakeholders such as global and local marketing teams, insights and digital marketing.

The Opportunity

The Assistant Brand Manager is responsible for managing a portfolio of preschool & toddler brands. They will provide strategic direction across product ranging, price architecture and go-to market approach, to ensure effective, creative and efficient implementation of Mattel’s category strategies and plans, whilst partnering with the brand owner (where applicable) to maximise opportunities across content and retail landscapes.

What Your Impact Will Be:

• Contribute to the development of the regional brand strategies
• Collaborate closely with the Global Brand Team (GBT) and with other members of the Regional Marketing Team (day to day communication) for effective brand management
• Develop marketing programs and tactics that can be implemented in the region, working with media and communications agencies
• Partner with licensors to co-develop franchise sell-in moments for licensed properties, and deliver licensors forecasts on time
• Help define A&P Regional budget
• Define the line architecture, pricing and volumes for segment responsibility to deliver against defined objectives
• Contribute to product and Marketing presentations to the Local Marketing communities for their respective segments
• Work in collaboration with countries, get constant insights in implementation results, share results with other countries within the region
• Partner with the GBT and Planning team to ensure smooth production and supply process including administrative tasks for setting up new product lines
• Share and guide implementation of country best practice within Europe community and the GBT
• Work effectively within a matrix organisation and a virtual team
• Manage relationships across Europe and with the Global Brand teams
• Monitor performance and work with Local Marketing teams to course correct where necessary
• Partner with the Planning team and Global Brand team to ensure a smooth production and supply process, including administrative tasks for new product lines

What We’re Looking For:

• Degree in Marketing, Sales, Business Administration (Bachelor/Masters/Diploma) or equivalent qualification
• Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods (1-2 full-time years working experience)
• Experience working within brand marketing or consumer products for a Licensor, or experience working with Licensors (preferably in the children’s entertainment sector) also an advantage
• Ability to work in a wide variety of projects with aggressive deadlines, and can multi-task accordingly
• Can work effectively in a fast-paced environment
• Strategic thinking and tactical skills, ability to be flexible and react quickly to changing situations
• Build and maintain strong and effective, collaborative relationships
• Proactive problem solver with a creative and analytical mind-set
• Positive attitude, will-do-can-do
• Competitive spirit
• Results orientated, winning mentality, and a strong will to succeed
• Fluent in written and spoken English
• MS office knowledge

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.