Senior Creator Partnerships Manager (North America)

About The Team:

HoYoCreators is a sub-brand under the HoYoverse umbrella. Our primary mission is to strategically engage with all gaming partners, with a particular focus on content creators to construct a diverse gaming content ecosystem that delivers an immersive and universally appealing experience to our player community. Diversity stands as a cornerstone of our ethos, and we are committed to the meticulous identification and collaboration with creators and partners representing diverse backgrounds across a spectrum of cultures and content platforms.

As a remote team, you will be working with team members located across the United States, Canada, China, Singapore, and Europe.

What You Will Do:

• Manage and expand HoYoverse gaming content creators in North America and LATAM, responsible for enhancing user-generated content quantity, quality, and diversity across HoYoverse games.
• Develop and execute a cohesive strategy for defining, identifying, recruiting, onboarding, and retaining high-potential creators. Maintain day-to-day relationships through various online and offline channels.
• Drive internal teams to plan and execute localized player-focused content & partner-facing activity initiatives, aligning with business goals.
• Collaborate with XFN teams to optimize creator campaign integration, ensuring alignment of activation plans with overall media and brand strategies.
• Campaign budget planning, ROI analysis. Advising internal stakeholders on creator budgets, and representing the company in negotiations with creators. Oversee the contract process.
• Work with the product team to build and maintain a database of HoYoverse content creators, including project details and historical rates for internal reference.
• Conduct in-depth analysis of creators' content and satisfaction, implementing strategies for success and improvement. Assist in campaign activation, relationship management, and presentation preparation.
• Design and refine creator satisfaction tracking and health metrics.
• Develop and implement community and content guidelines within the creator community to drive brand loyalty and mitigate risk.
• Stay updated on the gaming landscape, support partner management, and drive strategic initiatives to ensure creators' success and diverse local content for the player community.

What We Are Looking For:

• Minimum 6+ years of experience in the gaming industry.
• Familiar with HoYoverse's IPs (Adventure Rank of 40 and above in Genshin Impact are strongly preferred).
• Deep understanding of the North American gaming content landscape and local content partner network.
• Experience in gaming talent management in North America. Proactive ownership of the entire partner and creator acquisition process: identification, pitching, acquisition, retention, and incentives.
• Strong collaboration skills. Experience with cross-time zone communication and stakeholder management as this role requires close XFN collaboration with various HoYoverse teams globally.
• Excellent communication and problem-solving abilities with a player-focused mindset.
• Proficiency in using both critical thinking and data for content and creator strategies.
• Strong project management, budgeting, and reporting skills.
• Familiarity with business development and content development

You Will Stand Out If You Have:

• Strong network in anime and gaming communities
• Proficiency in multiple social media platforms (YouTube, TikTok, Twitch, X, Reddit)
• Business fluency in either Mandarin or Spanish
• Content creation experience
• Willingness to travel as needed, both domestically and internationally

Benefits:

The base pay range for this position is $120,000 to $170,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.