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Product Specialist, Shopping, Performance Max, Large Customer Sales (English, Mandarin)

Product Specialist, Shopping, Performance Max, Large Customer Sales (English, Mandarin)

2 Days ago • 5 Years + • Product Management • Business Development

About the job

2 skills required for this role

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communication

storytelling

Job Description

This Product Specialist role at Google focuses on driving business development for large clients using Google Shopping and Performance Max platforms. Responsibilities include optimizing accounts, implementing solutions, managing campaign execution and delivery to meet client KPIs, and collaborating with sales teams and partners. The role requires strong analytical and communication skills, fluency in English and Mandarin, and a deep understanding of Google Ads products. You will work closely with clients to develop search marketing strategies, identify product gaps, and build solutions based on advertiser needs. You'll also contribute to Google's product roadmap by providing insights from the China export retail market. The role involves co-defining and executing product adoption OKRs and creating initiatives to drive search product adoption.

Must have:

5+ years digital media/sales experience
Fluency in English and Mandarin
Google Ads product knowledge (Search, Display, Performance Max)
Client relationship building and consultation
Campaign management and optimization
Data analysis and reporting

Good to have:

Experience creating online marketing strategies
Experience with scalable implementation plans
Strong problem-solving and communication skills

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
5 years of experience in digital media, sales, marketing, or product roles.
Ability to communicate in English and Mandarin fluently to interact with local clients and stakeholders.

Preferred qualifications:

Experience creating online marketing and advertising strategies for performance focused clients (e.g., scalable implementation plans).
Knowledge of Google Ads Product (e.g., Search, Google Display Ads, Performance Max, VAC).
Ability to influence and build solid relationships with internal/external, identify suitable business opportunities and build appropriate solutions to benefit customers and Google.
Excellent attention to detail and data driven skills, with the ability to manage projects, execution, and delivery.
Excellent problem solving, communication, and storytelling skills, with impeccable business judgment.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Shopping/Performance Max Product Specialist, your key responsibility will be to drive business development with our clients by optimizing and developing account opportunities and implementing solutions. You will manage the execution and delivery of complex Shopping/Performance Max and other related non-app campaigns, ensuring the performance meets customers' Key Performance Indicators (KPIs).

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Grow Google Shopping/Performance Max with other non-app media products shared against other competitors at retail accounts.
Manage the translation of the Shopping/Performance Max and other non-app business plans into quarterly actions like NAL creation, scalable initiatives, and upskill activities.
Co-define and execute product adoption OKRs (key focus) with Sales teams and partners.
Consult with clients to make a decision on search marketing and develop initiatives (e.g., playbook, market enablements, workshops and external publications) to drive search product adoption metrics.
Identify gaps in products and build business cases and solutions based on advertiser needs. Synthesize multiple viewpoints and communicate the China export retail perspective for the product features and solutions necessary to drive long-term success of our Large Customer Sales (LCS) advertisers, by shaping product roadmap with product managers/engineers in Mountain View.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.