Paid Media Specialist

4 Months ago • 3 Years +

About the job

Summary_{By Outscal}

Paid Media Specialist with 3+ years experience in managing digital advertising campaigns across multiple platforms. Strong analytical skills and proficiency in Google Analytics, Ads, Facebook Business Manager, and LinkedIn Campaign Manager required.

Job description

Do you want to combine your professional career with a passion for golf? Would you like to be part of ensuring the digital growth of a market-leading tech and sports product and shaping the golf industry for years to come? Does this entice you? Trackman is now looking for an experienced and data-driven paid media specialist to join our expanding marketing team.

As a Paid Media Specialist, you will play a crucial role in the planning, execution, and optimization of digital advertising campaigns across multiple platforms.

You will be a member and working closely with the entire marketing team and reporting to the Head of Performance Marketing. You will not only have an opportunity to excel in your own area but also deeply impact how we work and our marketing game.

This role requires a blend of analytical skills, creativity, and a deep understanding of digital marketing trends. Research, reporting, testing, and executing on digital initiatives are keys to success.

In this role you will:

Perform extensive research on keywords, target audiences, and competitors to uncover areas for enhancing campaign effectiveness.
Evaluate the results of advertising efforts, assessing data to make well-informed choices regarding the distribution of budgets, adjusting bids, and refining creative elements.
Craft and implement successful advertising strategies across several platforms, such as Google Ads, Facebook Ads, Instagram, and LinkedIn to increase brand visibility, qualified leads, and engagement.
Generate comprehensive reports detailing the outcomes of campaigns, offering insights, and suggesting directions for future marketing initiatives to our stakeholders.
Oversee daily tasks linked to managing accounts on Google Ads, META, LinkedIn, and additional advertising channels for a diverse clientele.
Remain informed about the latest developments and established practices in the paid advertising space, sharing this expertise with colleagues to promote data-driven strategies.
Work closely with the creative department to conceive and refine ad content and imagery that connects with our intended audience and motivates them to act.
Demonstrate the ability to tell data-based stories to key stakeholders in the company.

Job requirements

+3 years of proven track record in managing paid media advertising campaigns across multiple platforms, industries, and countries
Strong analytical skills relevant to the job
Fluency in English, both written and verbal
Proficiency in digital marketing tools: Google Analytics, Ads, Facebook business manager, LinkedIn Campaign manager amongst others.
Ability to manage multiple projects and tight deadlines.
Comfortable in presenting, organizing and make recommendations based on data.
Solution and enhancement driven; you are a person always striving for better.

Supplementing Qualifications:

Knowledge or CRM and other sales tools
Graphic design (Figma, InDesign, illustrator, photoshop)
Basic web

The compensation plan consists of a fixed salary and the position is based out of HQ in Vedbæk, Denmark. With opportunity for some flexible remote work.

Join the home of a powerful sports brand and a one-of-a-kind technology

Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. Trackman’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work. Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race.

We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Vedbaek) and offices in New York, Phoenix, Wroclaw, Seoul, and Tokyo. We employ over 650 people worldwide, half of which work in Denmark, where most hardware and software products are developed, tested, and

manufactured.

Where innovation happens

At Trackman, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where everybody’s voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes Trackman an inspiring company –for our customers and colleagues.

Share our Passion!

Applications are continuously assessed, so please send your application as soon as possible.

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About The Company

Trackman

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Since 2003, TrackMan has been on the forefront of providing reliable performance data solutions and industry-leading innovation to customers all over the world. Our products are used by professional and amateur athletes in a broad spectrum of sports, ranging from the popular segments of golf, baseball, and tennis, to more unique disciplines like the Olympic Game's hammer throw and shot put. TrackMan’s proprietary, radar-based technology drives the next generation of performance analysis and statistics. Not only does the TrackMan provide a seamless user experience across multiple devices, but TrackMan’s data is also instantly displayed for analysis or entertainment purposes. Being it for gaming or performance purposes, any player now has the possibility to unleash his/her full potential through our technology.

Golf

TrackMan is the choice of the golf industry's top players, coaches, club fitters, and equipment manufacturers. TrackMan is also used by the world's largest broadcast companies from the Golf Channel to BBC, and CNN World. With a more interactive experience for viewers and players, TrackMan improves all levels of play, from the pros to the weekend golfer.

Baseball

We work with the best in baseball, including every MLB team, many of the top Japanese and Korean professional teams, dozens of the best NCAA teams, and all of the leading US amateur baseball organizations. Now, players at all levels can measure, evaluate, and interact like the pros.

Careers

We know that great people make great products. At TrackMan, we believe that diversity in perspective and background are the key to spark innovation. With a focus on the customer’s experience, integrity in our daily work, and collaboration with our team we create an atmosphere that’s fun and exciting to work in. That’s why we try to hire people based on those values, and that's also why our organization represents people from many different continents, making TrackMan a global and diversified company.