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Marketing Manager, Brand and Social Marketing (English, Japanese)

Marketing Manager, Brand and Social Marketing (English, Japanese)

1 Month ago • 4 Years + • Marketing • Social Media

About the job

5 skills required for this role

Test your skills to join the top 1% applicants for this job

communication

cross-functional-collaboration

influencer-marketing

content-strategy

cross-functional

Job Description

This Marketing Manager role at Google Japan focuses on enhancing the brand's social media presence. Responsibilities include developing and executing Google Japan's social media strategy, managing owned social channels, creating engaging content, and measuring campaign impact. The ideal candidate will be fluent in English and Japanese, possess strong social media expertise, and have experience in content creation and project management. The role involves collaborating cross-functionally within Google and working with external partners. This position requires strategic thinking and execution of social media marketing plans, working within an always-on calendar. The role also involves social monitoring, global alignment on measurements, and social boosting management.

Must have:

4+ years marketing experience
Fluent in English & Japanese
B2C marketing expertise
Social media strategy development
Content creation & execution
Excellent communication skills

Good to have:

Influencer marketing experience
Agency management experience
Creative production/project management
Knowledge of social media platforms

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing communication, B2C marketing, content strategy, brand marketing or social marketing.
Ability to communicate in English and Japanese fluently as this role requires external and internal-facing engagement in English and Japanese.

Preferred qualifications:

Experience in B2C/consumer marketing, social media, influencer marketing, and agency management.
Experience with creative production or project management in the creative field.
Knowledge and understanding of the ever-changing landscape of social platforms.
Passion for navigating the dynamic social media landscape, and thought leadership to drive cross-functional collaboration within Google.
Excellent communication, project management and stakeholder management skills.

About the job

In this role, you will drive Japan Marketing's social strategy to enhance the brand's presence and relevance among users by fostering positive conversations across various social platforms. You will manage Google's social accounts, developing overarching channel strategies, creating engaging content, amplifying and measuring the ongoing impact of always-on communication.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Develop Google Japan's social strategy, building an always-on editorial calendar.
Shape social strategy and help execution of key product areas (PAs) by being the center of excellence.
Work on the operation and management of Google Japan owned social channels.
Work on content planning, development and execution with production partners.
Conduct social monitoring, implementation and operation of global-aligned measurement, as well as social boosting management.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.