Manager / Senior Manager - Digital Marketing

21 Hours ago • 4-8 Years

About the job

Summary_{By Outscal}

About Zeta

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform.

Learn more @ www.zeta.tech, careers.zeta.tech, Linkedin, and Twitter/X,

About Zeta’s Products

Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.

Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank, won a prestigious global award for innovation and how Sparrow financial launched one of the best card experiences for subprime card holders in the US powered by Zeta.

Our product suites comprise of:

Tachyon - Core Banking & Payments Processing

Neutrino - Digital Banking Experiences

Saturn - Customer Servicing Suite

Electron - Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)

Luminos - Customer Engagement (Rewards & Loyalty, Notifications, etc)

Merlin - Conversational AI

Olympus - Private Portable Cloud for Banking

Zeus - Data & Analytics Suite

About the Role

As Zeta's Digital Marketing Manager, you'll spearhead the acquisition of qualified leads from banks and credit unions in our target markets. Leveraging an Account-Based Marketing (ABM) approach, you'll craft personalized campaigns and oversee all aspects of our digital presence. This includes optimizing existing PPC and Display Advertising efforts while building a robust social media strategy. You'll be a champion of collaboration, working closely with Product and Content Marketing teams to ensure alignment across initiatives. Your data-driven approach will be key to maximizing campaign effectiveness, lead quality, and ROI.

Responsibilities

KRAs: Where you are expected to deliver

As Zeta's Digital Marketing Manager, you'll be measured by your ability to drive measurable results through a data-driven, ABM-focused approach. Here are some key areas where you'll be expected to deliver:

Lead Generation:

Increase qualified leads from banks and credit unions in the US YoY. This will be measured through a combination of metrics like website traffic, form submissions, and lead qualification rates.
Reduce cost-per-lead (CPL) for paid advertising campaigns (PPC, Display). Optimize campaign targeting, ad creatives, and landing pages to increase conversion rates and improve overall campaign efficiency.

Account-Based Marketing (ABM):

Develop and execute targeted digital marketing campaigns for named accounts on the Target Account List (TAL). This includes personalized content, social media engagement, and display advertising focused on reaching key decision-makers.
Collaborate with the larger marketing and sales team to nurture leads generated through ABM efforts and support the sales cycle. Track progress and measure the impact of ABM campaigns on closing deals with high-value accounts.

Social Media Marketing:

Grow Zeta's social media presence (LinkedIn, Twitter, YouTube). This includes increasing the follower base, engagement metrics (likes, comments, shares), and website referrals from social media.
Leverage social media advertising to generate qualified leads and brand awareness among your target audience within the financial services sector. Develop targeted campaigns with clear objectives and track performance to optimize ad spend.

Overall Campaign Performance:

Continuously optimize all digital marketing campaigns (PPC, Display, Social) based on data analysis to maximize ROI and lead quality. Utilize marketing analytics tools to track key performance indicators (KPIs) and identify areas for improvement.
Develop and present regular reports on digital marketing performance to stakeholders, including campaign results, lead generation metrics, and ROI calculations. Clearly communicate the impact of your efforts and make data-driven recommendations for future campaigns.

These KRAs are just a starting point, and specific goals will be further defined based on Zeta's current marketing landscape and overall business objectives. Your success will be measured by your ability to achieve these results and contribute to the company's growth in the B2B SaaS financial services market.

Activities: How you are expected to deliver

As Zeta's Digital Marketing Manager, you'll be a hands-on leader, wielding a diverse set of skills to achieve our shared goals. Here's a glimpse into how you'll deliver impactful results:

Campaign Development and Management:

Participate in brainstorming sessions with stakeholders to develop a comprehensive digital marketing strategy aligned with Zeta's overall business objectives and ABM focus. You'll then translate this strategy into actionable plans with defined channels, budgets, and KPIs.
Utilize project management methodologies to oversee and optimize ongoing paid advertising campaigns (PPC, Display) across various platforms. This includes collaborating with ,the larger marketing team and leadership, reviewing performance data, and making data-driven adjustments to ad copy, targeting, and landing pages to maximize ROI.
Work closely with the content marketing team to develop a content calendar with engaging pieces tailored to Zeta’s target audience in the financial services sector. You'll provide strategic direction, ensure content aligns with campaign goals, and may even contribute content creation itself.
Develop and execute a robust social media strategy for relevant platforms (e.g., LinkedIn, Twitter, YouTube, etc.). This includes conducting competitive analysis, creating a content calendar with engaging posts, scheduling tools to maintain consistent engagement, and actively monitoring social media analytics to measure performance and identify areas for improvement.

Reporting and Analysis:

Leverage marketing analytics dashboards and reporting tools to regularly analyze the performance of all digital marketing campaigns. Track key metrics like website traffic, lead generation, cost-per-lead (CPL), and ROI, and generate reports that provide actionable insights for stakeholders.
Present campaign performance reports to stakeholders. These reports should clearly communicate the impact of your efforts and make data-driven recommendations for optimization across all channels.

Staying Ahead of the Curve:

Proactively seek out industry publications, enroll in training sessions, and participate in online communities to stay up-to-date on the latest trends and best practices in digital marketing, ABM, and the B2B SaaS financial services industry.

Skills

Deep Digital Marketing Expertise: We prioritize candidates with a strong track record in B2B SaaS marketing, particularly within the financial services space. This includes proficiency in paid advertising, social media marketing, content marketing, and digital marketing analytics.
Proven Lead Generation: A demonstrable ability to develop and execute successful lead generation campaigns across multiple channels is crucial.
Data-Driven Decision Making: The ability to analyze data, identify trends, and leverage insights to optimize campaign performance is essential for success.
Excellent Communication and Collaboration: Strong written and verbal communication skills are necessary to collaborate effectively with internal teams (Sales, Content Marketing, SEO) and external vendors.
Understanding of Zeta's Target Audience: A deep knowledge of the financial services industry would be a significant advantage.
Content Marketing Acumen: Strong writing skills and the ability to collaborate with content creators to develop engaging content tailored to your target audience are highly valued.
Project Management and Leadership: Experience in managing multiple projects simultaneously and leading a team (or managing external vendors) to achieve campaign goals is a plus.
Adaptability and Continuous Learning: The ability to stay up-to-date with the latest digital marketing trends and adapt strategies as needed is crucial for success in this dynamic field.

At Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or other special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.