Data Analyst

About The Role

The Marketing Analytics team is seeking an Analyst to support our core marketing measurement, automation and reporting needs. The Analyst will collaborate closely with Hulu Marketing, Data Engineering, Data Architecture, Data Product, Data Science, and Finance teams. Their focus will be on developing tools, optimizations, and key business insights to propel Hulu’s growth. The ideal candidate will possess a passion for both digital and linear media landscapes, an understanding of each step in the marketing journey, and experience in SQL, data analysis, and reporting

Responsibilities

• Create, deliver and continuously improve our business measurement solutions  
• Partner closely with business stakeholders to identify and unlock opportunities
• Partner with our Product, Engineering and QE team to build and automate reports and dashboards that provide insights into business measurement and effectiveness
• Use internal and external analytics tools, SQL, and scripting languages to access and analyze multivariate data 
• Analyze and report key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand
• Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregations
• Analyze subscriber and behavior data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
• Provide ongoing reporting and analysis to inform and support business, product and marketing decisions

Basic Qualifications

• Bachelor’s degree in business, economics, mathematics, statistics, computer science, or related field
• 3+ years experience in an analytical, technical, or business operations role
• 1+ years of SQL
• Experience communicating data and metrics to business leaders, with an ability to distill complex technical context into business-ready summaries
• Familiarity with data platforms and applications such as Snowflake, Databricks  
• Familiarity with data exploration and data visualization tools such as Tableau, Looker  
• Comfortable working in a highly iterative environment and navigating a matrixed organization structure  
• Ability to manage multiple projects with demonstrated ability to organize and schedule work effectively and deliver against deadlines  
• Excellent written and verbal communication skills  

Preferred Qualifications

• Experience in the streaming media industry or other subscription-based service  
• Experience in marketing industry  
• Experience in the technology industry, knowledge of data products  
• Experience working with project management tools such as Atlassian JIRA, Airtable