ASO Expert

As an ASO Expert, you will lead our efforts in optimizing app visibility, driving downloads, and maximizing user acquisition across app stores. This role requires deep expertise in ASO strategies, analytics, and a thorough understanding of mobile app marketing dynamics.

Key Responsibilities:

• Develop and execute comprehensive ASO strategies to improve app visibility and organic downloads.
• Conduct thorough keyword research and analysis to identify high-impact keywords for app optimization.
• Optimize app metadata, including app titles, descriptions, keywords, and promotional text, to enhance search rankings and conversion rates.
• Lead A/B testing initiatives for app icons, screenshots, and promotional images to optimize click-through and conversion rates.
• Monitor and analyze ASO metrics and performance data to track progress and identify optimization opportunities.
• Collaborate closely with cross-functional teams 
• Provide insights and recommendations based on data-driven analysis to improve app store presence and user engagement.
• Additional responsibilities may be assigned based on evolving needs and your growing skills.

Requirements:

• Expertise in ASO tools and platforms (e.g., App Annie, Sensor Tower, Mobile Action) to conduct keyword research, competitor analysis, and performance tracking.
• Strong analytical skills with the ability to interpret data and trends to drive informed decisions.
• Excellent communication skills, both verbal and written, with the ability to present findings and recommendations effectively.
• Detail-oriented with a passion for continuous learning and staying updated with industry trends and best practices.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Preferred Skills:

• Experience with app analytics platforms (e.g., Google Analytics, Firebase Analytics) to track user behavior and app performance.
• Familiarity with UX/UI design principles and their impact on app store assets.
• Previous experience with app localization and international ASO strategies is a plus.