Implementation & Buying Executive

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Support Implementation & Buying team on day-to-day operations.
• Support administrative works of Implementation & Buying team
• Handle own set of accounts with accountability and responsibly
• Assist Planners with recommendations

DELIVERABLES

• Build strong relationship with media owners
• Able to schedule tv spots using TARDISS* system to enhance scheduling performance and execute booking via BCC system.
• Do TV Postbuys
• Quality control on all buys.

*TARDISS tools – Publicis Propriety tools to learnt upon joining

Ensure smooth communication with planning teams:

• Fully understanding the requirement for scheduling and buying brief
• Two way communication process and suggestions to help planners
• Reconcile with media owners on bookings and billings respectively. Able to negotiate for compensations.

Accuracy and attention to details:

• Quality control in bookings and ensuring its accuracy before sending out
• Ensure media bookings and invoices tally for efficient and timely Finance Invoicing
• Checking of print quality on tear-sheets, broadcast logs and clear digital invoice matching

Ensure accurate & timeliness

• MCRs are released to creative agencies
• Copy Instruction is sent out to media owners
• c/cert, MIM, FINAS documents faxed/sent out to media owners
• Availability of tear-sheets/publications for billing
• Have the skillset of media tools such as Nielsen’s, Kantar, GFK, Starcam* etc. It builds basic evaluation on buying plans

*Starcam to be learnt upon joining

PERIODIC DELIVERABLES

Monthly Billing Schedules

Generate correct schedules for finance billing:

1. Interco
2. Client

Media Reports

• Generate media spend reports by each client pillar
• Update planners with client spend and contract status
• Weekly TV campaign monitoring
• CPRP reporting
• Post buy reporting (spots by spots validations)
• Ad validations
• Ad tracking, collect publish ads for print (e-copies from MO)
• Reach curve
• AA and Credit note

Fortnightly

• Tracking of sponsorship floaters and FOC spots. Ensure timely and accurate tracking

Weekly/Daily

• Monitor ad clash within the account in accordance with requirements
• Verification of booked spots with airtime agreement
• Ensure all bookings are sent via email/fax and confirmed receipt by media owners via email reply/telephone call. Note down time, date & name

Overall

• Work closely with Senior Buyers / Managers on booking requirements and deadlines.
• Learn relevant buying tools and update oneself with media buying related information.