ES Social Media Manager

4 Days ago • All levels

About the job

Summary_{By Outscal}

SportyBet seeks an experienced Social Media Manager with a passion for football and deep knowledge of the sports betting industry to lead their social media efforts and manage a team. Responsibilities include developing and executing social media strategies, managing campaigns, analyzing performance, and building relationships with influencers. Must have strong leadership, communication, and analytical skills.

SportyBet is seeking an experienced and strategic Social Media Manager to lead our social media efforts and manage a growing team of three to four social media executives. This role is ideal for someone with a passion for football, deep knowledge of the sports betting industry, and the ability to develop and execute effective social media strategies across multiple platforms.

Key Responsibilities:

- Lead and mentor a team of social media executives, ensuring smooth execution of the social media strategy across all channels.

- Develop and refine the overall social media strategy, ensuring alignment with SportyBet’s brand and marketing objectives.

- Oversee the creation and curation of high-quality, engaging content across platforms such as Telegram, WhatsApp, Instagram, Twitter, and Facebook, with a strong focus on football and sports betting.

- Manage and optimise social media advertising campaigns to maximise performance and return on investment (ROI).

- Analyse social media performance data and use insights to guide strategy adjustments and team focus.

- Stay updated on social media trends, tools, and best practices within the sports betting and football industries.

- Build and maintain relationships with influencers, sports personalities, and local football communities to enhance brand visibility and engagement.

Requirements:

- Fluent in English, with excellent leadership and communication skills.

- Proven experience managing social media teams and strategies for brands in the sports or betting industry.

- Strong organizational skills and ability to oversee multiple projects and platforms simultaneously.

- Data-driven mindset with strong analytical skills, able to translate data into actionable strategies.

- Creative, innovative, and capable of driving engaging campaigns that resonate with football fans.

- Self-driven, proactive, and comfortable working independently, while leading a remote team.

- Knowledge of the sports betting and online gaming industry is a significant plus.

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About The Company

Sporty Group

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Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.

The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.

We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.