CRM Specialist

Growe welcomes those who are excited to: 

• Develop and execute CRM strategies for casino and sports brands across the customer lifecycle with managerial support;

• Plan and analyze campaigns for player activation, retention, and reactivation;

• Identify customer journey opportunities, create targeted segments, and test CRM strategies using A/B testing;

• Collaborate with design and content teams to ensure timely and engaging promotions;

• Implement cross-sell strategies and build automated retention funnels;

• Monitor and manage campaign performance, retention metrics, and expenditure to minimize negative user experiences. Track key KPIs like email deliverability, open rates, click-through rates, conversions, and ROI;

• Execute end-to-end email and SMS marketing campaigns with brand-aligned content;

• Manage segmented email lists for precise targeting and personalized communication;

• Create and optimize responsive email templates;

• Analyze performance metrics to improve campaign engagement. 

We need your professional experience: 

• Bachelor’s degree in marketing, communications, or related field;

• 2+ years in email marketing or a similar role; gaming industry experience is a plus;

• Knowledge of HTML, CSS, and email template customization;

• Proficiency in data analysis, A/B testing, and Google Ads;

• Strong written and verbal communication, with an analytical mindset;

• Familiarity with current sports trends and CRM systems;

• Experience with email personalization, dynamic content, and deliverability management;

• Upper-intermediate English proficiency. 

We appreciate if you have these personal features: 

• Strategic and creative thinking with strong problem-solving skills;

• Excellent communication, collaboration, and organizational abilities;

• Proactive approach and ability to lead projects independently;

• Up-to-date with industry trends.

We are seeking those who align with our core values: 

• GROWE TOGETHER: We support each other to achieve shared goals;

• DRIVE RESULTS OVER PROCESS: We aim for measurable goals aligned with our strategy;

• BE READY FOR CHANGE: We embrace challenges and adapt to succeed.