Retail Manager

Find a job that lets your imagination run wild!

With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best-loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients with dedicated licensing and marketing industry professionals, and a fully-integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!

We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!

About the job/role

Reporting into the Regional Managing Director CEE, Nordics & Russia, this role will also work closely with other CPLG offices to develop regional retail initiatives for our IP. You will maximize sales of licensed products by our licensees by conducting efficient and effective promotional plans at retail and create marketing initiatives consistent with the brand strategy. Develop and grow CPLG’s awareness in CEE. The Retail Manager will handle cross – category promotions and support sales.

• Be the main retail marketing contact for brands and categories for the retail accounts in CEE.
• Develop annual retail plans and activities, carries out, and locates initiatives of the licensor.
• Execute retail plans with a key focus on realizing additional product placement and revenue.
• Organizes tailor-made promotions and special events aimed at consumers.
• Develop joint and cross-promotions between the licensees.
• Management of various Marketing Fund spending.
• Organizing and coordinating exhibitions, events, film previews, workshops and other meetings.
• Build and maintain effective working relationships with retailers, licensors, partners and licensees (where appropriate).
• Exceeding annual sales target across agreed properties and countries.
• Responsible for daily contact with the licensor, report and consider all brand activities with the licensor.
• Support sales in maintaining and broadening customer relationships to achieve sales targets.
• Is aware of local marketing activities and trends (competitors, retailers and consumers) and collection of relevant market information, identifying market opportunities.
• Continuously strive to identify and expand retail partners that have not worked with CPLG.

• Significant demonstrable experience of marketing and/or retail, sales experience.
• Knowledge of licensing is highly desirable.
• An enthusiastic, independent, multi-tasker and stress-resistant person.
• Outstanding interpersonal and networking skills.
• A keen eye for detail, hands-on approach.
• Good communication skills.
• University education is preferred but not essential.
• Good verbal and written skills in English and additional languages preferred
• Good knowledge of MS Office including Excel and PowerPoint.
• Travel required.

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private health insurance, income protection, gym subsidies, employee share programs and flexible working.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.