Creative Manager - Mobile Game Marketing

About Sandsoft:

Headquartered in Riyadh, Saudi Arabia, Sandsoft is a global video game developer, publisher and investor with a focus on engaging and entertaining players worldwide.

Our vision is to be the leading mobile-first games publisher & developer out the MENA region.

Our international team is composed of passionate and brave game makers with vast experience in developing, publishing and leading highly successful AAA mobile, console and desktop games including FIFA, Candy Crush, Need for Speed, Angry Birds, World of Tanks and more!

Through a passion for games, Sandsoft Games aims at bringing closer continents, cultures, and people.

About the Role:

We are seeking an experienced and dynamic creative manager to join our team and lead innovative creative strategies for our mobile games. As one of the key players in the creative team, you will be responsible for driving the creative vision and direction for the marketing art assets. The ideal candidate will have a strong experience across creative ideation, analysis, planning and project management, demonstrating an excellent understanding of the creative side of mobile game marketing. You will work with multiple games from internal and partner studios, collaborating with multiple teams with the ultimate goal of producing amazing creatives that will propel our UA campaigns to the next level.

What you will do:

• Lead creative vision, strategy and creative directions per game/app, challenge marketing guidelines, prioritization and standards of execution on a weekly basis

• Manage the production of eye-catching UA and ASO creatives.

• Develop and execute creative user acquisition (UA) strategies across various platforms, channels and countries.

• Analyze creative performance, identify trends, gather insights that will be used to optimize campaigns.

• Collaborate with internal teams, external agencies, and stakeholders to ensure cohesive branding and messaging.

• Inspire a cross-functional team of designers, video producers, developers and creative leads to produce the best performing ad assets.

• Drive A/B testing and implement creative tests to optimize performance.

• Stay ahead of industry trends and competitor strategies to maintain a competitive edge.

• Ensure all creative outputs meet high standards of quality.

What you will bring:

• Strong creative thinking and analytical decision-making skills, paired with the passion and deep understanding of mobile games.

• 4+ years of experience in creative production, user acquisition, or marketing for mobile games.

• Strong project management skills with the ability to oversee multiple projects simultaneously.

• Proficiency in data analysis tools, UA dashboards and familiarity with project management software.

• Excellent written and verbal communication and presentation skills in English.

• A passion for gaming and a strong understanding of the gaming industry.

• Experience with mobile game marketing, including knowledge of key KPIs like IPM, CTR, CVR, CPI, and ROAS.

• Ability to work effectively in a cross-functional, multicultural team environment across multiple locations.

What we offer:

• Opportunity to work on exciting and diverse projects.
  

• Collaborative and inclusive work environment.

• Professional development and growth opportunities.

About Us:

At Sandsoft, we do things differently.

We value independence. We create the best possible, small teams and give them the freedom and independence to work together in pursuit of creating and publishing the highest quality games with high reliability and competition at the heart of the experience. Each team has the freedom to pursue this goal as they see fit. It’s up to them to decide what is best for Sandsoft and for our players.

We defer to trust. We trust each other, even when we disagree. In this environment, you will work with your colleagues who will trust you to do what makes sense and give you the autonomy to do what is right for Sandsoft as only our game teams can make the decision to launch or shut down their project.

Everyone is a game maker. Everybody in our team is first and foremost, a Game Maker and you will be no different. We encourage our people to use their talents where they have the most impact. We ask and give feedback proactively to inform our decisions. So while you are a master of your own discipline, you are also a key stakeholder and your role and voice is critical when it comes to concepting, designing and promoting games.

We live our company values. We pride ourselves in hiring growth-minded people who show a motivated, collaborative, and entrepreneurial attitude, and who embrace our Core Values as the right way to develop something great together.

Sandsoft core values are: Boldness 👩‍🚀 + Togetherness 🫱🏼‍🫲🏾 + Growth 🚀

To know more about Sandsoft, visit our website or Linkedin profile.

If you feel like you would like to be part of this journey, please apply!