About the job

SummaryBy Outscal

Lead the social casino at Legendz.com, driving player engagement, optimizing game performance, and creating innovative content. Must have proven experience in social casino operations, content strategy, and player retention.

Company: Legendz.com

About Us:
At Legendz.com, we are redefining the social casino experience with innovative gameplay, engaging content, and a player-first approach. We aim to be the leader in the social casino industry by delivering top-notch entertainment, seamless gaming experiences, and a vibrant community where players can engage, compete, and thrive.

Job Overview:
We are seeking a dynamic and highly skilled Casino & Content Manager to join our growing team. The ideal candidate will be passionate about the social casino industry, bringing a blend of strategic vision, content creativity, and operational expertise. This role is pivotal in driving player engagement, optimizing game performance, and ensuring our content remains fresh, innovative, and aligned with player preferences.

Key Responsibilities:

  • Casino Operations Management:
  • Oversee the day-to-day operations of our social casino, ensuring optimal performance across all games and platforms.
  • Monitor and analyze game metrics to drive revenue, player retention, and overall casino performance.
  • Collaborate with the Product and Development teams to identify and implement new game features, promotions, and updates.
  • Manage the casino's game portfolio, including game selection, rotation, and updates to keep the experience engaging and fresh.
  • Content Strategy & Management:
  • Develop and execute a comprehensive content strategy that aligns with the brand's vision and enhances the player experience.
  • Create and manage engaging content across various channels, including in-app, social media, email, and website.
  • Collaborate with the design and marketing teams to produce high-quality visual and written content that resonates with our target audience.
  • Stay ahead of industry trends and competitor activities to ensure our content remains innovative and competitive.
  • Player Engagement & Retention:
  • Design and implement promotional campaigns, events, and loyalty programs to boost player engagement and retention.
  • Analyze player feedback, behaviors, and data to continually refine content and game offerings.
  • Foster a vibrant community within the platform by creating interactive and social features that encourage player interaction and competition.
  • Team Collaboration & Leadership:
  • Lead and mentor a team of content creators, community managers, and other relevant roles to ensure alignment and excellence in execution.
  • Work closely with cross-functional teams, including Product, Marketing, and Customer Support, to align strategies and achieve business objectives.
  • Data-Driven Decision Making:
  • Utilize data analytics tools to track performance metrics, player behavior, and content effectiveness.
  • Generate reports and insights to guide decision-making and optimize the casino and content strategy.

Qualifications:

  • Proven experience in a similar role within the social casino, online gaming, or related industry.
  • Strong understanding of casino games, player psychology, and social gaming trends.
  • Demonstrated ability to develop and implement content strategies that drive engagement and retention.
  • Proficiency in using analytics tools to interpret data and inform strategic decisions.
  • Exceptional leadership skills with experience managing cross-functional teams.
  • Creative mindset with excellent communication, writing, and storytelling abilities.
  • Ability to thrive in a fast-paced, dynamic environment with a proactive and problem-solving attitude.

Preferred Qualifications:

  • Experience with content management systems, game management tools, and social media platforms.
  • Knowledge of UX/UI principles and best practices in game design.
  • Familiarity with emerging technologies and trends in the gaming industry, such as blockchain and virtual reality.

Why Join Legendz.com?

  • Be a part of a pioneering team in the social casino space, with opportunities to shape the future of online gaming.
  • Work in a collaborative, innovative environment where your ideas are valued and implemented.
  • Competitive salary, benefits, and opportunities for professional growth.
  • Flexible working arrangements with a focus on work-life balance.

About The Company

Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos - a unique experience which players had not previously seen. Casino Heroes was launched in 2014 with an initial focus on Scandinavian countries.


Throughout the past few years, our multi-brand strategy grew to include the launch of a number of new brands to our ever-growing portfolio, aimed at providing the best experience for our players. The speed at which these brands went to market is a reflection of the passion for innovation and agility which in turn enabled us to reap great benefits for the business and for our Heroes. We’re now thrilled to embark on our next adventure where we’re daring to dream to take Hero Gaming to a global level.


The humble and truly passionate team behind our brands not only come up with new and creative ideas, but also have a great track record in executing projects with agility. Thanks to our great team, Hero Gaming has become one of the industry’s most reputable companies.

Skåne County, Sweden (On-Site)

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Skåne County, Sweden (Hybrid)

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