Marketing Data Analyst

We are a mobile game company, based in both Helsinki and Berlin, creating world-class entertainment by building a portfolio of hit games. Since our launch in 2020, our first chart-topping game Merge Mansion has been entertaining over 55 million players worldwide, and we have grown into a team of over 200.

Our mission is to entertain hundreds of millions of people for decades, with our games, and also through our creative marketing, community, and beyond – while having fun with it. 

We’re ordinary people crafting extraordinary games with passion and ambition, united by our culture of trust, psychological safety and wellbeing.

We are looking for an innovative Data Analyst to help us understand the performance of our marketing activities and how to optimize them to improve our business. You will join the Business & Growth team, ensuring we make data-driven decisions that maximize ROI and drive business growth.

More about Metacore crafts: https://metacoregames.com/our-crafts

Responsibilities

• Analyzing data for competitive advantages and flagging underperforming sources and tactics
• Understanding what makes creative content successful
• Supporting the marketing team in fully utilizing new attribution methods and models to determine the contribution of different activities
• Ensuring quality and consistency of data, predictions, and targets
• Building and maintaining reports and data models that assist in evaluating campaign and creative performance, allocating budgets, and setting targets

Requirements

• A keen interest in staying up-to-date with the latest trends in the User Acquisition landscape
• Knowledge of MMP, SKAN, and Google Privacy Sandbox
• Extensive experience with data, either in gaming or digital marketing
• Technical know-how in:
• SQL at scale (Snowflake, BigQuery, Redshift)
• Python, R, or Julia
• Looker, Tableau, or equivalent visualization tool

In addition to these, it would be nice but not mandatory for you to have some of these as well:

• Past work experience in F2P mobile gaming business
• Familiarity with:
• Data modeling and transformation with tools such as dbt
• Version control using Git
• Statistics or ML experience with skewed distributions, such as ROAS modeling

What We Offer

• Workplace where we aim high, without taking ourselves too seriously
• Autonomy and accountability with support to foster professional development
• Great opportunities to grow with the company
• Work-life balance and strong emphasis on wellbeing
• Approachable leaders with low ego
• Flexible hybrid workplace where people enjoy working at the office

Basics

• Location: Helsinki, Finland or Berlin, Germany
• Relocation: Relocating to Finland or Germany expected, full support provided
• Work model: Mix of office and remote work
• Working language: English

Our equal opportunity statement

To entertain hundreds of millions of people for decades, we need diverse teams that understand our diverse audiences. The key to unleash our creativity is a diverse, equitable, and inclusive culture of trust where Metacoreans from all walks of life can be themselves. We celebrate our differences and believe they are the strength that drives us forward.

We are committed to offering equal opportunities for all, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. We build and maintain a workplace and industry free of harassment and discrimination.

We also aspire to have DE&I as a fundamental part of our game design process to enable us to create even better and more inclusive games, communities and entertainment.

If you require any support or have specific needs during the application process, please don't hesitate to let us know. We look forward to hearing from you!

Our culture

Our culture is based on trust, psychological safety and wellbeing. At Metacore, autonomy and accountability go firmly hand in hand, and we cultivate a diverse and inclusive workplace where you can be yourself.

We are collaborative and humble, and think “we” before “me”. We enable focus through transparency and ownership. We aim high, and aspire to be nothing less than the best game company in the world to work for.

To create even better games, communities and entertainment, we welcome talent with diverse experiences, who are passionate about their roles and bold in their ambition. 

We have collectively defined our culture and values, and we uphold them together, every day.

Read more about our culture: https://metacoregames.com/culture