liquidadvertising

Media Marketing Manager

Associate Media Planner

Media Marketing Manager needed for Liquid Advertising in Taiwan, focusing on strategic media planning & buying for video games. 5-9 years agency experience required, strong client management, and expertise in APAC markets. Must have Mandarin fluency and English proficiency (C1+).

<section aria-labelledby="job-description-title" class="styles--3vx-H" data-ui="job-description"><h2 id="job-description-title">Description</h2><div><p><strong>First, a little about us:</strong></p><ul> <li>Born in 2000 as an ad agency for the video game, entertainment, and technology communities</li> <li>Headquartered in Los Angeles with 90 teammates around the world&nbsp;</li> <li>Ad agency partner for HoyoVerse, Netease, Level Infinite (Tencent Games), Seasun (Kingsoft), SEGA, Netmarble, Krafton, NCSoft, Square Enix, Bethesda Softworks, CD Projekt Red, and other top gaming and entertainment partners. See our work at <a tabindex="0" data-role="button-link" class="button--2de5X button--14TuV tertiary--1JsWJ external" rel="nofollow noreferrer noopener" target="_blank" href="http://www.liquidadvertising.com">www.liquidadvertising.com</a>.&nbsp;</li> <li>This is a remote position based in Taiwan.&nbsp;</li> </ul><p></p><p></p><p><strong>What’s this position about?</strong></p><p>Are you a video game marketer&nbsp; with a passion for driving big ideas for innovative clients? If so, join us in the exciting world of video games as our next Media Supervisor!</p><p>Please note that this role focuses on media strategy and buying and account management and does not involve content creation or creative work.</p><p>We are seeking a talented individual with agency-side experience in delivering paid media strategy plans and managing key video game accounts in the APAC region. If you're ready to work with a team of expert video game marketers, come play with us!</p><p>For almost 25 years, Liquid Advertising has been helping video game publishers build their global fanbases. We bring big ideas and focused strategies to transform our clients' video games into cultural phenomena, executing digital campaigns with precision down to the last detail.</p><p><br><br><strong>What you’ll do</strong></p><p>As a key client and team leader at Liquid, you will:</p><ul> <li>Lead client-focused teams in strategizing and executing full-cycle media campaigns</li> <li>Maintain strong client relationships, offering strategic insights and recommendations as a&nbsp; client leader and account manager for clients running media campaigns globally&nbsp;&nbsp;</li> <li>Meet and exceed client expectations as their paid media subject matter expert</li> <li>Provide direction on day-to-day tasks, time management, and project workflows</li> <li>Work closely with our agency’s senior management team on strategy, client satisfaction, and other elements of success</li> </ul></div></section><section aria-labelledby="job-requirements-title" class="styles--3vx-H" data-ui="job-requirements"><h2 id="job-requirements-title">Requirements</h2><div><p>Your profile should demonstrate solid experience as a senior individual contributor or supervisor in a digital advertising agency or video game company–&nbsp;</p><ul> <li>5-9 years of media agency experience in digital buying or media strategy, or as a marketer at a video game developer or publisher</li> <li>Leading the day-to-day media strategy process from research and planning to execution and evaluation, ensuring campaigns meet client expectations</li> <li>Demonstrated experience in managing complex client relationships and presenting fully-realized media campaigns and strategies</li> <li>Collaboration with various agency departments and disciplines, such as creative, programmatic, and data teams</li> <li>Strong project management, budget management, communication, and organizational skills</li> <li>Client-facing presentation experience, including leading regular status calls, presenting media recommendations, and campaign analyses</li> <li>Passion for staying updated on emerging trends, platforms, and best practices in the media industry</li> <li>At least 1 year of experience managing associate- to planner-level employees (management of experienced employees is strongly preferred)</li> <li>Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics (strongly preferred)</li> </ul><p></p><p><strong>Your qualities and attributes</strong></p><ul> <li>Communication and presentation skills: English proficiency (minimum C1 level) and native-level Mandarin proficiency. Ability to convey ideas, insights, and recommendations effectively to clients, vendors, and internal teams both in writing and in person. Please highlight any additional proficiencies in Korean or Japanese languages.&nbsp;</li> <li>Relationship building: Expertise in building and maintaining strong relationships with clients, vendors, and peers, understanding their unique needs, and managing their expectations</li> <li>Delegation and time management: Ability to effectively delegate tasks to team members while managing personal time and understanding the importance of tasks and their impact on the team's development</li> <li>Problem-solving and critical thinking: Resourcefulness and skill in identifying and resolving challenges that may arise during the media planning, buying, and activation process, always backed by data and quickly shared with the team and managers</li> </ul></div></section><section aria-labelledby="job-benefits-title" class="styles--3vx-H" data-ui="job-benefits"><h2 id="job-benefits-title">Benefits</h2><div><p>We offer a comprehensive benefits plan including 13th month salary, supplemental health insurance, an annual bonus plan, and more. Our January trips together (with our partners) have been legendary! We've traveled to Cabo, Hawaii, Puerto Vallarta, Las Vegas, and New Orleans together on fun trips with the entire company. </p></div></section>