Vertical Lead, Influencer Marketing

About Ludeo

Ludeo is a hyper-growth startup in the gaming industry that is revolutionizing the way players discover and engage with games. Now and for the first time, gamers can share their most thrilling gameplay moments with everyone and everywhere and allow others to PLAY them, not only watch them as video clips.

Ludeo’s vision is to become the world’s first playable social media platform for gamers where they can frictionlessly discover gaming content.

About the role

The Vertical Lead, Influencer Marketing will play a pivotal role in our marketing team, responsible for educating, managing and executing influencer marketing campaigns for our Ludeo technology. This individual will build and maintain strong relationships with influencers, ensuring alignment between our brand, games, and influencer partnerships.

What you'll do

• Develop and execute influencer marketing strategies to promote our gaming products.
• Build and nurture relationships with key influencers in the gaming industry.
• Identify and collaborate with influencers that align with our brand and gaming titles.
• Work closely with the marketing, brand, and product teams to ensure cohesive and effective campaigns.
• Lead, monitor and analyze campaign performance, providing actionable insights and recommendations through the data team while providing a structured client facing dashboard
• Stay up-to-date with industry trends, emerging platforms, and new opportunities for influencer collaborations.
• Manage budgets and negotiate contracts with influencers and agencies.
• Represent the company at industry events, networking with potential influencers and partners.
• Embrace a hands-on approach, wearing multiple hats as needed to drive results.

Requierments:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is a plus.
• 7+ years of experience in managing influencer marketing campaigns, with a focus on gaming.
• Proven track record of building and maintaining relationships with influencers.
• Extensive knowledge and experience within the gaming industry.
• Entrepreneurial mindset with a “get things done” attitude.
• Ability to thrive in a fast-paced, agile environment.
• Strong analytical skills and the ability to derive insights from campaign data.
• Excellent communication and negotiation skills.
• A hunger to innovate, experiment, and push the boundaries of traditional marketing.
• Must Play Games

Benefits:

• Competitive salary
• 401K plan
• Comprehensive health benefits (medical, dental, vision)
• Unlimited PTO (as long as you get your work done)
• Opportunities for career growth and development
• A vibrant and collaborative office environment in El Segundo, CA

If you are passionate about gaming and influencer marketing and are ready to take on a key role in a fast-growing company, we want to hear from you. Join us and help shape the future of gaming.