Role Overview: As the Technical Lead for Marketing Technology, you will play a pivotal role in guiding the engineering teams to design, develop, and optimize our marketing tools and platforms. Leveraging your deep technical expertise, you will ensure the creation of scalable, high-performance solutions that integrate advanced data analytics, AI, and machine learning models. Your focus will be on translating marketing requirements into technical architectures and ensuring seamless data flow and integration within our platforms.

Key Responsibilities:

1.  Technical Leadership:

a.  Provide technical guidance to engineering teams throughout the product development lifecycle.

b.  Oversee the design and development of scalable, high-performance SaaS platforms.

c.  Ensure the integration of advanced data analytics, AI, and machine learning models to drive automation and intelligence in marketing tools.

2.  Platform Development:

a.  Lead the technical aspects of developing UA marketing tools and platforms, ensuring they meet business and market needs.

b.  Collaborate with data teams to ensure seamless data flow, integration, and analysis within the marketing tools.

3.  Technical Strategy:

a.  Continuously monitor and analyze emerging technologies, data analytics techniques, and software development trends to identify opportunities for innovation.

b.  Develop and maintain the technical roadmap in alignment with product vision and business objectives.

4.  Cross-functional Collaboration:

a.  Work closely with product management and marketing teams to understand their requirements and translate them into technical solutions.

b.  Ensure effective communication and collaboration between engineering, data, and marketing teams.