Senior Manager, Creator Marketing

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

2K is looking for a Senior Manager, Creator Marketing, to join the publishing team focused on a new AAA IP. Reporting to the Director, Global Digital Marketing, you will play a crucial role driving the creator marketing vision, strategy, execution, and resourcing throughout the lifecycle of our new game. The ideal candidate will be a gaming enthusiast, with expert knowledge and deep drive to build strong creator relationships and creator marketing campaigns that serve the player communities.

You will develop and implement global creator marketing strategies to build key relationships, expand our share of voice on key channels, increase cultural relevance for our game & brand, and promote positivity and loyalty within our creator communities.

Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.

What You Will Do

Creator Marketing

• Lead and develop our creator focused marketing strategy, campaigns, and partnerships.
• Serve as the creator and influencer expert, collaborating with cross-functional teams to prioritize and focus our efforts, while managing expectations, timelines, and needs of the team to execute great campaigns and build strong relationships.
• Develop and execute creator marketing campaigns from audience insights that align with our identified target audiences.
• Develop creator engagement and growth performance metrics, providing regular performance analysis and reporting on performance and player sentiment.
• Steer creative ideation and creator content development needed to launch best-in-class campaigns and collaborations.

Leadership, Collaboration, and Communication

• Become a trust partner for our cross-functional publishing teams (Brand Marketing, Community Management, Social Media, Product Management, Insights & Analytics) by building thoughtful creator marketing strategies.
• Lead and grow the Creator Marketing team, ensuring that our future roadmap and creator marketing efforts are set up for success.
• Regularly partner, present, and report to key stakeholders on creator marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.

What Will Make You a Great Fit: 

• A proven track record (6-8+ years) as a Global creator Marketing leader in live service games.
• An expert in creator marketing, skilled at crafting integrated creator marketing strategies across channels and touchpoints.
• Deep understanding of community & creator media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, and gaming platforms).
• Strong knowledge and proficiency with creator marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.
• Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
• Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.
• Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.
• A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.
• Flexibility and the ability to pivot directions when needed.
• Good taste in content and an eye for which creator marketing approaches will move the needle.
• Extensive knowledge of a wide array of gaming genres and communities.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in California at the start of employment is expected to be between $114,400 and $150,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.