Manager, International Marketing

Manager, International Hip-Hop/R&B Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. 

How You’ll CREATE: 

• Develop and execute global marketing strategy for a roster of Hip-Hop/R&B artists, with a heavy emphasis on digital and creator strategy.

• Work in tandem with the International Digital Strategy team to develop targeted campaigns that drive efficient and effective growth across all platforms – DSP, social, and beyond, with a heavy emphasis on creator strategy,

• Develop local UMG affiliate relationships while also developing direct partner and tastemaker and influencer relationships across key territories.
• Create and execute artist branding, marketing materials and original content specific to each campaign. 

• Collaborate with key internal stakeholders across Digital Strategy, A&R, Revenue, Product Development, TV & Film Licensing, and Artist Management to support the artist’s brand.

• Proactively communicate goals and project analysis internally as well with all international affiliates and artist management.
• Regularly interface with artist management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. 
• Understand and analyze the constant flow of streaming, social data, as well as traditional media, where applicable, adjusting marketing strategies accordingly. 
• Planning and budgeting of international promo trips as well as touring schedules 
• Fielding interview and press requests to secure international exposure 

Bring Your VIBE:  

Skills/Abilities: 

• Very strong communication and interpersonal skills – verbal, face to face, written 
• Organizational skills – ability to balance conflicting priorities of a portfolio of artists recognizing the degree of urgency required. 
• Ability to demonstrate required flexibility and initiative to successfully network and develop relationships with artist managements and affiliates. 
• Strength of character and resilience to deal with wide range of music 
• Willingness to work flexible hours and travel world wide 

• Creative imaginative thinking and open minded to unconventional ideas 

Experience: 

• Expertise in the digital world, with an emphasis on creator strategy
• Knowledge of International Hip-Hop/R&B space
• Extensive International travel

Education: 

• Bachelors Degree required.