Who Are We?
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.
What You Will Do:
- Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.
- Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.
- Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.
- Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.
- Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.
- Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.
What We Are Looking For:
- 5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)
- 5+ years working with games as a service or other service-oriented products.
- 3+ years of experience leading global Marketing teams.
- Both Agency and in-house experience are strongly preferred.
- Have a rich repertoire of top resources and the ability to use them.
- Great at content planning.
- Strong data analysis skills.
- Enjoy various game experiences and love the game sector.
- Fluency in Chinese and English is required.
- Extensive familiarity with the user characteristics of the US market.
- Strong communication and execution skills.
Benefits:
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K / RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
