Growth Marketing Lead, BTC ecosystem

Context

FBTC is a secure, decentralized, and composable BTC asset aimed at liberating Bitcoin's truepower of growth. FBTC provides a liquid Bitcoin asset that adheres to a 1:1 peg with Bitcoin toredefine its role across all blockchain platforms. By fostering DeFi composability, cross-chain interoperability, and promoting the widespread adoption of BTC applications, FBTC represents a beacon for a high-speed, low-friction, and interoperable future where all blockchains and every tokenized economy can flourish. FBTC is powered by early core contributors Antalpha Prime and Mantle.

https://www.fbtc.com/

About the team

We are looking for a Marketing Growth Lead to join as a founding member of the team and help launch and grow the user base for FBTC. You will be responsible for leading strategy across marketing , community and influencers programs, using analytics to inform decisions and driving execution to optimize a Business Development and Marketing budget.

Your Role

• Join the team as a founding member and help do what's necessary to bootstrap the project.

• Represent the brand at industry events, conferences, and forums, showcasing expertise in thought leadership, and commitment to making FBTC successful.

• Own, plan, build, and execute growth and marketing strategies along with the associated budget for FBTC.

• Stay up to date with the latest trends, advancements, and opportunities within the DeFi ecosystem, ensuring the project remains at the forefront of innovation and partnership potential.

• Collaborate closely with internal teams to align partnership initiatives with overall company goals and objectives.

• Ensure growth metrics are accurately captured and analyzed to understand the effectiveness of growth initiatives to further improve our acquisition spend efficiency.

Your Craft

• Considerable experience leading ecosystem / marketing strategy for crypto focused financial institution(s) or reputable DeFi project(s)

• Strong relationships with web3 organizations and previous examples of partnerships built and maintained

• Proven leadership and managerial skills, with the ability to inspire and motivate a team towards achieving ambitious goals.

• Proven track record of negotiating and closing deals to drive revenue growth within the web3 ecosystem

• Able to think strategically as a growth lead and can also execute as an individual contributor to quickly test new assumptions

• Owned and managed budgets before with a track record of pacing spend in accordance with revenue targets and other goals (CAC, CPL, retention, etc.)

• Excellent written and verbal communication skills across a variety of senior stakeholders(both internal and external).