CRM Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems.  Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront.  We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a CRM Manager you will take  the lead in shaping and executing the CRM strategy to enhance customer engagement and loyalty while driving growth and retention across key markets.

You will...

• Develop  a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
• Create and run  email, in-app and push notifications; assist in copywriting, creative creation, and design considerations  of all C2C and B2C campaigns
• Design and run A/B tests; optimise CLM campaigns with strategic content, frequency and audience variations.
• Collaborate closely with teams from Product, Marketing, and Data to deliver seamless, personalised experiences for customers.
• Lead segmentation, targeting, and personalization efforts to improve customer retention and lifetime value.
• Analyse and report on CRM performance, making data-backed decisions to continuously improve campaign effectiveness.
• Manage the day-to-day operations of CRM tools like Clevertap, MoEngage or Braze, ensuring data accuracy and effective communication flows.

What makes you a great candidate?

• 3+ years of CRM management experience, ideally within a B2C or e-commerce environment.
• A deep understanding of customer segmentation, journey mapping, and lifecycle marketing.
• Hands-on experience with CRM tools (MoEngage, Clevertap, or Braze preferred).
• Strong analytical skills and a data-driven approach to CRM campaign performance.
• Excellent communication and collaboration skills to work cross-functionally with Product, Data, and Marketing teams.
  

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create 

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively 
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day  

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market