Brand Manager

The Brand Marketing team, a key group within the overall Marketing team at CIG, is responsible for building foundational plans for projects and promotions with emphasis on their associated marketing strategy, also, for working across the company and beyond, to execute globally through the mix of functional disciplines so that goals and strategies are met. 

The Global Brand Manager is an expert, guardian and advocate for assigned projects and promotions within the portfolio, with responsibility for the creation of integrated marketing plans and their execution.  The Global Brand Manager will partner with a diverse range of partners across product development, functional marketing teams, and external partners as applicable – to inform, collaborate and execute for overall benefit to the business. 
 
Cloud Imperium Games (CIG) is a new kind of independent studio dedicated to delivering AAA games outside the established publisher system.  Cloud Imperium Games is creating STAR CITIZEN, a record-shattering, largely crowdfunded space sim, and SQUADRON 42, a story-driven single-player game set in the same universe that stars a wide-ranging cast of top Hollywood talent.  CIG operates in “open development” – sharing progress and updates in near real time.  This paradigm-shifting development process (game development usually occurs behind closed doors) gives the community an unprecedented look at the development of STAR CITIZEN and SQUADRON 42, and allows direct feedback and interaction between players and developers, ensuring that the games being developed are what players want to play. 
 
For more information about life at Cloud Imperium Games, check this out: https://youtu.be/cXjp7SRBpIA 

 
What does a Brand Manager at CIG do? 

• Reporting to the Senior Brand Manager, manage data-driven, innovative consumer-driven marketing strategies; and oversee the tactical execution of game content launches and own go-to-market planning.

• Partner with and manage cross-functional teams and game development teams to solidify plans and flawlessly execute.
  Act as the steward across the multiple Cloud Imperium IPs and brands.

• Conduct competitive and market analysis to aid strategic commercial planning, and post-mortem reporting on plan execution.

• Work with Creative Director to deliver best in class creative executions. Creative executions you’ll be involved in managing may include, but aren’t limited to: Web, Trailers, Social Media, Promotions, and Events.

• Work with and manage third party vendors, launch partners and external stakeholders.

• Manage asset delivery and liaison with internal development and production.

• Be a knowledge expert on our games and Star Citizen universe. Use this knowledge to identify positionings and value propositions with various target audiences. Manage how we reach those audiences and communicate this positioning creatively to them
   

What do we expect from our Brand Manager? 

• 3+ years of experience in a brand marketing role in the gaming sector ideally working across AAA game titles.

• Extensive knowledge of brand management and positioning and can craft compelling consumer propositions to varied audiences.

• Has taken AAA titles from planning stages through to live release and beyond.

• Able to work with other teams and disciplines to complement and support each other's plans and objectives.

• Be an independent thinker who can make convincing, information-based decisions.

• Extensive knowledge of video games and their respective communities.

• Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines.

• Proactively identify opportunities to enhance marketing and communication strategies to the next level.
   

If you are an enthusiastic, knowledgeable, and collaborative Brand Manager, please apply for this role immediately! 

Diversity Statement