The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Mission Overview & Responsibilities:
Management of our partner platform strategy is critical to the ongoing success of The Times. Off-platform channels — social, search, aggregators — are major contributors to The Times audience and are critical tools for helping us find new readers and deepen engagement with existing readers. The increasing dominance of the major platforms, over people’s time, engagement, and information discovery have fundamentally changed our work and business. The Platforms team manages these dynamics—specifically, our content experiences and relationships on these platforms—to support our revenue and journalistic goals. We are keenly focused on ensuring the Times has the right partnership structures, strategies and practices in place to optimize our presence and relations with these platforms.
The Times is looking for a Director to lead strategic audience partnerships as part of our Platforms Strategy and Partnership teams. You will report to the Vice President of Platform Strategy and Partnerships and be based in our New York City office. This is currently an individual contributor role.
Responsibilities:
As Director, you will:
- Lead the development of a new audience partnerships strategy and source new audience opportunities from across the platform landscape, including new distribution channels, new markets and content/product initiatives.
- Working closely with newsroom and sub-brand audience leaders, ensure new channel and product opportunities will positively impact and work towards enterprise audience goals, working with internal partners to analyze, assess risks, build requirements, and size development effort.
- Understand the ins-and-outs of platform product capabilities for editorial, marketing and advertising, track developments of products and work with teams internally to leverage them.
- Lead and manage key relationships with platform partners.
- Prepare executive briefing materials and facilitate meetings with internal leadership and stakeholders and develop clear and consistent communications strategies for executives
- Work with newsroom, product and data teams to lead, develop and manage the planning, designing, executing and prioritizing of the product and testing roadmaps. These roadmaps would contain product, marketing, and audience work.
- Understand platform and partner roadmaps to influence internal product management
Basic Qualifications:
- 8+ years of relevant experience working across news, audience or strategy developing clear plans that help guide business, distribution and audience decisions.
- 8+ years of Audience experience leading editorial audience strategies across off-platform channels, such as search, Facebook, Instagram, or TikTok.
- 6+ years of experience working with native platforms tools, such as Meta Business Manager and operating accounts directly, and third-party programming and analytics tools.
- Subject matter expertise regarding audience engagement with news and lifestyle content in platform environments.
- Experience developing distribution, programming or product strategies that more effectively engage platform audiences.
- Advanced project management skills.
Preferred Qualifications:
- Experience using insights and performance data to lead strategies and identify new audience opportunities.
- Experience demonstrating product sensibility and bringing solutions during product changes, and able to anticipate future developments.
- Experience leading communications across both external and internal audiences to gain alignment and mediate differences of perspective.
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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
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